2017. now trending

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Now Trending

Priced to buy. Guaranteed to love.

New seasons call for new styles. We've got you covered with fresh looks that flatter from head to toe.


Spring's new neutral is a mix-and-match natural.

Shop Blush


Prints are in full bloom this spring.

Shop Floral

Block Heel

A chunky block heel is the next best thing.

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The Shirt

Your new go-to for style from the top down.

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Pretty it up with embroidered accents.

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Bold Shoulder

Show just enough skin this season.

Shop Bold Shoulder


Do-it-all denim in fresh finishes.

Shop Cropped Denim

Blue & White

A refreshing, calm palette livens up your home.

Shop Blue & White

Pretty Extras at Pretty Amazing Prices

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Trendy Women’s Clothing & Home Decor

New seasons call for new styles. With the help of our Now Trending shop, stay on top of the latest home and apparel trends without breaking the bank. Summer, spring, winter and fall, keep your wardrobe and home current and fresh with the selection in our online boutique. We’ve curated collections based on color trends, cuts, silhouettes and much more! At JCPenney we strive to make sure everyone can find something fashionable and affordable, our Trending Now shop features clothing for every shape and size. Shop a wealth of items from JCPenney Exclusive brands and national brands, such as Liz Claiborne and Levi's.