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We collect information from various sources: from you, through your transactions during visits to our stores or websites, your use of our mobile applications, or your use of in-store guest Wi-Fi service; from your computer and mobile devices; from third-party sources; and from public sources.
When you interact with JCPenney, we collect information, including personal information, from you. Personal information is information that can be used or combined to identify you. For example, we may collect your:
when we collect your information
Such information can be collected, for instance, when:
information from your computer/mobile device – We and our service providers may automatically collect information from your device when you visit our websites, use our mobile applications, or use our in-store guest Wi-Fi service. This information helps us improve your shopping experience, while helping us learn more about our customers. We and our service providers may automatically collect such data as:
If you consent to using in-store guest Wi-Fi service, we automatically collect:
In addition, if you consent, we may also collection precise location information when you visit our websites or use our mobile applications.
information from third-party sources - We may receive information about you from third-parties. For example, if you have a JCPenney Credit Card, we receive application and account information from the credit card issuing bank. We also obtain data from third parties to improve the accuracy of and add to what we know about our customers. This may improve the relevance of the offers or product recommendations we provide you or enhance our ability to contact you. For example, we may work with other websites and services to present advertising to groups of our customers when they visit those sites. Non-personal data received by us from this process is used to analyze the effectiveness of such advertising.
publicly available information – We may collect information about you that is publicly available. For example, information you submit in a public forum (e.g. a blog, chat room or social network) can be read, collected or used by us or others,and could be used to personalize your experience.
We use the information we collect to offer, improve, and provide our products and services, and to carry out various business functions. We may combine, or use the services of third party companies to combine, information about you that we collect online, in our stores, through mobile applications, and from third-party and public sources. Examples of how that information is used include:
JCPenney family - We share information we collect with affiliated companies and licensees (e.g. the optical and photography departments in our stores) within the JCPenney family of businesses.
service providers - We disclose or otherwise make available information we collect with other companies that help with our business operations. Examples include providers of services related to e-mail communications, mobile marketing, analytics, product fulfillment, web hosting, and fraud detection; payment processors; or entities that help us market our products and services.
third-party marketing - We may provide information about you to third-party companies or organizations. These entities may use that information to market their products and services to you. To opt-out of such sharing go to the “your choices about the information we collect” section of this policy.
registry partners - If you create a gift registry, we will share your event information with our gift registry partners, and your event information will be accessible on our websites, through our mobile applications and in our stores.
legal or safety requirements - We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our business, our customers or others.
business transfers - If the ownership of JCPenney or all or part of a business within the JCPenney Family were to change, information about customers pertinent to JCPenney or that business’s operations would likely be transferred to, or licensed for use by, the new owner. The applicable member of the JCPenney Family might also retain a copy of that information.
sharing aggregate Information- We may share aggregate information (information that does not directly identify any individual) with third parties for lawful purposes.
|safeguarding the information we collect|
We have physical, technical and procedural safeguards in place to protect the personal information we collect. Also we use Secure Socket Layering (SSL) technology to encrypt your credit or debit card information, including the account number, while it is transmitted over the Internet from your computer. SSL is an industry standard technology for secure online transactions. We also require service providers to have safeguards in place to protect the personal information that they collect, use, share, and store on our behalf.
updating your JCPenney contact information and preferences
If you have created a jcpenney.com account, a gift registry, or a jcprewards.com account/profile, you can update your information by signing back into your account or registry. To update or correct your name, address, telephone number, or email address, you may:
Customers may also exercise their preferences by:
opt-outs for postal mail and email
If you do not want to receive coupons and other promotional mail, or if you do not want to receive email offers and updates from JCPenney, you may:
You may also opt-out of promotional email offers and updates from JCPenney at any time by clicking on the “unsubscribe” hyperlink contained in our promotional emails. If you have registered on jcpenney.com, you can cancel your email subscription through your account.
Please note that even if you unsubscribe from promotional email offers and updates, we may still contact you by email for transactional or informational purposes. Some examples are communications regarding your order status, JCPenney Rewards if you are a member, customer service inquiries, service or reminder notices, and product recalls.
opt-out for JCPenney mobile marketing text messages
If you are currently receiving promotional text alerts from JCPenney, you may unsubscribe at any time by texting STOP to 527365. After we receive your opt-out, we will send you a final text message to confirm the opt-out. You may also:
opt-out for JCPenney transactional SMS (text) messages
If you are currently receiving text alerts from JCPenney regarding your orders, deliveries, appointments, etc., you may unsubscribe at any time by texting STOP in response to any text message. After we receive your opt-out, we will send you a final text message to confirm the opt-out. You may also:
opt-out of sharing with other companies for their marketing purposes
If you do not want JCPenney to share information about you with companies outside the JCPenney family for their marketing purposes, you may stop such sharing by:
opt-out of precise location information collection
If you do not want JCPenney to collect precise, real-time location information from your device, you may opt-out of such collection as follows:
opt-outs for certain third-party services
IBM Digital Analytics
To learn more about IBM Digital Analytics’ privacy practices, click here.
To opt-out of data collection by IBM Digital Analytics on jcpenney.com, follow the instructions below.
Please note that this opt-out only applies to data collected on jcpenney.com and not to data that might be collected by IBM Digital Analytics on any other sites.
Please note that your opt-out status may be maintained by placement of an “opt-out” cookie on your device. If the cookie is removed or deleted, or you upgrade to a new version of your browser, change browsers or visit us from a different device, you will need to repeat this process to indicate your preference.
opt-out for interest-based advertising (IBA)
We allow third-party companies to collect certain information when you visit our site and we use third-party advertising companies to serve ads (e.g. banners or links) tailored to your individual interests. For more information on JCPenney’s use of ad technology, see “technology used to serve advertising” below.
Also, your opt-out status may be maintained by placement of an “opt-out” cookie on your computer. If the cookie is removed or deleted, you upgrade to a new version of your browser, change browsers, or visit us from a different computer or device, you will need to repeat this process to indicate your opt-out preference.
To learn more about interest-based advertising or to “opt-out” of interest based advertising programs from participating companies:
Please note that the opt-outs you make on one or both of those websites only apply to the receipt of interest-based advertising from participating companies. You may still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes.
cookies- A cookie is a small data file stored by your web browser on your computer or device. When you arrive at our website, cookies allow us or our services providers to recognize you by an identification number in the cookie. We and our service providers use "cookies" to collect and analyze information about your browsing and buying activity on our site, whether through the Internet or mobile applications.. You may use the privacy settings on your web browser to disable cookies. If so, you can still browse our websites, but you may not have as exceptional a shopping experience as one that is specifically tailored to your needs. However, if you block cookies you will not be able to make a purchase on our websites.
web beacons- A “web beacon” (also called a pixel tag or a clear gif) is a tiny graphic image placed on website pages and in emails, advertising, and other marketing communications that allows us and our service providers to determine whether you have performed specific actions. When you access those pages or open email messages, or click on advertising, the web beacons generate a notice of that action to us, or our service providers. That information is used to analyze what our visitors like to do on our site or mobile applications, and the effectiveness of our features and advertising, as well as interactions with our e-mail and advertising.
wireless beacons - A wireless beacon is a small device that we may use as part of our in-store experience. Wireless beacons broadcast a signal that can be received by compatible devices, such as a mobile phone or tablet, when those devices are within the proximity of the beacon. When you choose to download the JCPenney mobile application, we and our service providers may use wireless beacons in conjunction with the JCPenney mobile application to personalize and enhance your in-store shopping experience and to understand your interests so that we can provide relevant notifications, offers, and promotions.
flash cookies– A flash cookie (also known as a Local Shared Object) is a persistent data file stored on your computer by the websites you visit using Adobe Flash technology. We or our service providers may use Flash cookies to enable or control Flash-based content and for other uses similar to those provided by the cookies discussed earlier in this section. You can manage the use of Flash cookies via the Settings Manager on Adobe’s website at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html
technology used to serve advertising: We use third-party advertising companies to serve ads (e.g. banners or links) tailored to your individual interests based on how you browse and shop on jcpenney.com and other sites over time, and to perform tracking and reporting functions with respect to our ads. We also allow third-party companies to collect certain information when you visit our site and to use that information to serve ads for JCPenney products or services, or the products or services of other companies when you visit our site or other sites. For instance, we and third-party vendors, such as Google, use first- and third-party cookies, pixel tags and other technologies to inform, optimize and serve ads based upon a user’s past visits to our website and to report upon how our ad impressions and other ad services are related to jcpenney.com. We may combine and associate the information we collect through these technologies with other information we have collected from and about you. This collective information may be used, among other things, for interest-based advertising to personalize your online experience, improve our website, evaluate the effectiveness of our advertising, and to tailor our marketing to you.
At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt-out of interest-based advertising, as well as the other choices described in the “your choices about the information we collect” section of this policy.
Our websites and our mobile applications include social media features, for example the Facebook Like button, and Facebook, Google Plus, Interest, and Twitter widgets. Social media features or widgets are either hosted by a third-party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
We do not knowingly collect personally identifiable information from children under the age of 13 through our websites or mobile applications.
Under California law, a California resident with whom JCPenney has an established relationship has the right to request certain information with respect to the types of personal information JCPenney has shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to: J. C. Penney Corporation, Inc., P.O. Box 10001, Dallas, TX 75301. Attention: Corporate Customer Care.
This same California law permits JCPenney to provide you, in response to your written request, with a cost-free means to choose not to have your information shared rather than providing the above described information. You may exercise that choice by any of the means described under "opt-out of sharing with other companies for their marketing purposes".
JCPenney has contracted with Borderfree, Inc. (“Borderfree”) to facilitate the sale and fulfillment of online purchases that our customers choose to ship internationally (an “international order”).
Once your order is approved, JCPenney will ship it to Borderfree. Simultaneously, Borderfree will purchase the product(s) you ordered from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authorities and arrange for the product(s) to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record.
Customers shipping internationally should email us at firstname.lastname@example.org if they wish to:
This policy was last updated on September 1, 2016 and included the following changes: