our price matching policy


Our Price Matching Policy

Find an item for less? Don't worry. We'll match it.

jcp is happy to match any similar local competitor’s current advertised price on identical items we carry in stores. Just bring the ad to a jcp team member, and we’ll honor the lower price.

Does not include Sephora, Salon, Optical, Portrait, In-Home Custom Window Treatments,, or services.


Frequently Asked Questions

What is a “similar local competitor”?

A similar local competitor refers to a brick and mortar retail store located in the same market area or within a reasonable distance of a jcp store.  For Puerto Rico, this means a store located in Puerto Rico.  For Alaska, this means a store located in Alaska.

What is a “current advertised price”?

A current advertised price refers to the price for in-store products shown in a local retail competitor’s advertisement.  The price must be valid when you present the competitor’s ad to a jcp team member with your purchase.  The price must be for an in-store purchase.  All online and mobile pricing, promotions, advertisements, or offers, including from jcp, are excluded from our price matching policy.

What is an “identical item”?

An identical item refers to an item that is the same brand, style, color, quantity, size, model number, weight, etc. We reserve the right to verify the competitor’s advertised price, item specifications, and availability.

What type of proof do I need to bring?

Please bring the complete original printed advertisement, so we can see the entirety of the item description and pricing information.   Photocopies and mobile phone versions may be accepted, but we may verify the details.

What if I already made my purchase?

If a similar local competitor’s price is still valid, present the qualifying competitor’s ad with the JCPenney customer receipt within 7 days of purchase and JCPenney will reimburse the difference.

Are there any other guidelines or limitations?


We do not match the following types of pricing:


  • Online and mobile prices, promotions, advertisements, or offers
  • A competitor’s free, special, or bundled offers, rebates ,discontinued, clearance, liquidation, or closeout prices
  • A competitor’s prices on open box, display merchandise, outlet, or used merchandise
  • Sales tax promotions
  • Prices for services (e.g. optical, salon, portrait, delivery, installation, shipping and handling, assembly, warranties, protection plan, etc.)
  • Coupon-required or gift card offers
  • Competitor’s private label price promotions
  • Prices that require a club or loyalty card
  • Military PX retail store prices
  • Prices, special financing, or discounts associated with credit cards


We also do not honor the following types of ads:

  • Ads where the original price or the sale price cannot be determined from the ad
  • Expired Ads
  • Ads with misprinted prices or associated with an ad disclaimer




call us 1.800.322.1189