Because some of us ladies are not an "hourglass". When I was a size 1 or a size 3 (100 years ago), I had a straight build and have always had to buy pants and skirts for my waist (vs my hips), meaning that the rest of the garment was usually too big. Savvy manufacturers caught on to the various body types of women (i.e., Levi's, Liz Claiborne, etc.), designing certain "lines" within their companies to accommodate those differences, capturing more of the market.
Date published: 2017-01-07