June is Pride Month, which means it’s time to commemorate and celebrate LGBTQ+ culture and activism! Take this month to uplift LGBTQ+ voices, celebrate LGBTQ+ culture, and support LGBTQ+ rights. Shop our Hope & Wonder Pride collection to wear your Pride. This collection was specially designed and curated by LGBTQ+ associates and allies. When you purchase from our Hope & Wonder Pride collection, JCPenney will donate to Out & Equal in support of LGBTQ+ workplace equality.

Discover and Support LGBTQ+ Owned or Founded Brands

As we work to highlight and empower LGBTQ+ voices this Pride, JCPenney is proud to showcase our LGBTQ+ owned or founded beauty brand partners. Shop Jason Wu Beauty's volumizing and curling mascara, tinted moisturizer cream for all skin colors, and matte setting spray. KimChi Chic Beauty offers 25-color eyeshadow palettes, one in nudes and neutrals for those who like to keep it subtle, and another in a vivid rainbow for those who like more "oomph". Pick up the beautiful eye and blush palettes from Lunar Beauty; the Eternal Eclipse Color Palette has gorgeous eye shadow shades matching the natural colors seen in our Earth, and the Nude Prism Blush offers a subtle but lovely glow.

Join JCPenney in celebrating Pride with unconditional love, respect, and equality with our talented partners. Shop now and save with affordable products and free shipping.

Shop All LGBTQ+ Owned or Founded Brands >>>

Celebrate Pride

by Jason Wu

by Manny Mua

by Kim Chi

Celebrate the LGBTQ+ Community Every Day with JCPenney

Discover and Support LGBTQ+ Owned or Founded Brands