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jcpenney.com | Matrix® Biolage VolumeBloom Shampoo - 13.5 oz.

Matrix® Biolage VolumeBloom Shampoo - 13.5 oz.

web ID: 0651090
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Inspired by nature's expanding cotton flower, this shampoo takes fine hair that can be difficult to style and plumps it up, giving you long-lasting bouncy volume.

  • adds lightweight volume and shine
  • suitable for color-treated hair
  • paraben-free 

Made in America.

How to use: Apply to wet hair and lather. Rinse.

JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month. 

Rated 2 out of 5 by from Greasy hair! This worked fine for the first couple weeks but afterwards my hair began to get greasy and oily more quickily. I usually wash my hair every other day but by the second day my hair already starts to appear oily and disgusting. I'm not sure if the reason is that this product does not clean efficiently or that it leaves behind a residue. I didn't have this problem with my previous shampoo.
Date published: 2016-09-17
Rated 1 out of 5 by from Not good! Why have you changed your formula! I'm so upset! I used to LOVE the previous Volumizing shampoo and used it faithfully for years. You just lost a customer!
Date published: 2016-10-24
Rated 1 out of 5 by from please bring back the Full-Lift Volumising champoo I bought this because I cant find the Full-Lift Volumising shampoo. That was the best shampoo ever.
Date published: 2016-11-12
Rated 3 out of 5 by from Full Lift Volumizing Shampoo I'm with many others who have commented. Please bring the old formula back! For years we have used Neutrogena Clean and Clear for fine hair. They stopped making the product a year or so ago. Therefore, Full Lift was the best and most similar I could find and always used it as a back-up. And low and behold you quit making it too! Not again!! I do not like the new formula near as well. I can not use any kind of conditioning shampoo. I liked the clear formula rather than the creamy which makes my hair too soft. The reviews for Amplify isn't all that great so I am not going to try it. I'll purchase while available the old formula from amazon or somewhere until I cant find it anymore. Please listen to your previous satisfied customers!
Date published: 2015-07-20
Rated 5 out of 5 by from Great!! I use this on my 6 year olds hair as well as the conditioner. It makes her hair so soft and shiny!! We love it.
Date published: 2016-10-12
Rated 1 out of 5 by from Not worth the money! I have tried using the shampoo and conditioner multiple times, and the end result is always the same. It leaves my hair feeling dry and brittle. I even tried using a different conditioner and vice versa, but my hair still felt like straw.
Date published: 2015-09-11
Rated 1 out of 5 by from Just ran out of Full lift Volumizing shampoo and purchased Volume Bloom thinking that it would be the same product. It was nothing like the old product and the results for my hair were terrible. My hair was flat and lifeless. I have used the old product for years and would continue to purchase it because it was the only shampoo that gave me the volumizing results that I was looking for. Please bring back the old formula.
Date published: 2014-05-14
Rated 2 out of 5 by from Full-Lift Volumizing Shampoo I really don't like this new formula. The old Matrix Biolage Bodifying shampoo was so much better, with its creamier formula. It smelled better and worked mucg better for my fine hair. I'm so disappointed and definitely won't be buying it again. Supermarket shampoo is just as good.
Date published: 2013-04-06
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