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jcpenney.com | Redken Forceful 23 Finishing Hairspray - 11 oz.

Redken Forceful 23 Finishing Hairspray - 11 oz.

web ID: 0653078
Helpful Information
Returns Policy
This maximum-control finishing spray provides the ultimate strength, lasting lift, shape memory and frizz-free shine.
  • 24-hour humidity resistance
  • 8-hour control
  • vitamins E to prevent color fade
  • made in America
How to use: Spray 8-12" from dry, styled hair.
JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.
Rated 2 out of 5 by from Newest fragrance is awful I have to start off my saying I'm a HUGE fan of Redken's products. I started using this hairspray about 15 years ago because I borrowed it from my friend LOVED the fragrance! I've continued using 23 as it holds nicely and washes out wonderfully. I now use several Redken products: Guts, Full Body, thickening lotion, etc. because of the overall quality; these all volumize my fine hair without weighing it down or making it greasy, and they all wash out perfectly. I'm incredibly sad to say I'm going to have to return this most recently purchased can of 23 and find a different hairspray. The fragrance has changed again, and this most recent fragrance is TERRIBLE. I've tried it for a few days thinking it would "grow" on me.......but nope. I tolerated the last fragrance change because the quality was still top notch. However with this most recent fragrance change, not only is it unbearable to smell all day, but now I'm noticing the can clogging.
Date published: 2015-11-12
Rated 1 out of 5 by from Yuck!! The new "irresistible" fragrance on the Forceful 23 spray is VERY resistible!! In fact, I dread putting it on my hair every day, because the new fragrance is overwhelming and clings to everything until I wash my hair again. I can even smell it when washing my hair the next morning. I am SO disappointed in the change and will not be purchasing anymore of this product. Why would Redken change something that is so good already?? Most women don't want heavy fragrance in their hair products because it competes with our perfume or body spray. In fact, so many people have scent sensitivities these days that adding this fragrance to your product has really deteriorated the quality of it.
Date published: 2017-01-16
Rated 1 out of 5 by from Forceful23 I have used Forceful for more than 5 years and loved the fragrance but now..why have you change the fragrance? I had to buy something else because it was such an awful product. The store would not exchange it without a receipt, do you have any old bottles with the good fragrance? It smell so bad!
Date published: 2017-02-02
Rated 4 out of 5 by from My up 'do did not move-NOT RETUNING!! Spur of the moment purchase as i was out of hairspray at home. It holds your hair in place without being super hard. Smells decent as well.
Date published: 2016-12-13
Rated 1 out of 5 by from Fragrance I just bought two new bottles of my favorite hairspray Forceful 23 and noticed that you changed the fragrance immediately. I loved the old product because the scent was not too overpowering - I am very sensitive to products with strong scents in my hair. This new scent is horrible - it competes with my cologne. My first day at work with it in my hair I thought the person next to me was wearing too much cologne and after a little while I realized it was me!!!!! It smells like cheap cologne from the 1970's. It also seems to make my head itch now. Please, please bring back the old product. Thank you.
Date published: 2016-03-01
Rated 1 out of 5 by from Forceful I have also used 23 Forceful for more than 10 years. I was glad to pay the premium price for a quality product. I thought the first stinky can was a quality issue. Now I know it is the new formulation. This is an incredibly bad choice on your part because it smells so bad nobody will buy or recommend it. Good luck selling this much longer. I had to buy something else because it was such an awful product. The salon would not exchange it without a receipt, so I am stuck with it. To bad Redken doesn't just recall the entire batch, since no one should have to use such an expensive product that the smells SO BAD.
Date published: 2016-07-23
Rated 1 out of 5 by from Fragrance The new frangrance for Forceful 23 is terrible!! Redken bring back the old fragrance, please!! The old fragrance was so subtle and did not compete with any other fragrances I wore (lotion, perfume, shampoo). I am so sad as this has always been my favorite hairspray for my fine hair and I've worn it for years. I am now searching for a new one. The new fragrance is too strong and too much like a bad perfume. Bring back the old fragrance for your loyal customers, please!
Date published: 2016-02-09
Rated 1 out of 5 by from smells BAD I have used this product for many years (big cans, travel size, etc.) but returned all of my unopened cans today. The new smell is unbearable. It is too strong, smells up the entire house and makes my hair smell terrible. It's a shame because this is otherwise a great product but I'll need to look for something else. I hope you get enough compliants and go back to the old one. This is truly an example of if it ain't broke, don't fix it!
Date published: 2016-02-14
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