jcpenney.com | Urban Decay 24/7 Waterproof  Liquid Eyeliner

Urban Decay 24/7 Waterproof Liquid Eyeliner

web ID: 4538151
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What it is:
A precision liquid eyeliner.

What it does:
This eyeliner lets you draw waterproof liquid lines so sharp they could cut glass. Urban Decay's slender brush lays down long-lasting matte, slick, and shimmery shades sure to satisfy your color lust. Available in a veritable rainbow of long-lasting, highly-pigmented color options, these shades can be applied in thick or thin strokes with an ultra-fine brush tip that's short and easy enough to control. The slim pens are conveniently color-matched to each shade.

Suggested Usage:
-Shake before use. You'll hear the same sound that most bottles of nail polish make when you shake them.
-Use a makeup remover to remove such as Urban Decay's Meltdown Makeup Remover.

0.05 oz

Rated 5 out of 5 by from I love it with all my heart Usually I am not used to write any reviews at all, but this time I just want to express my feelings about this amazing product. Thank you guys so much for the best eyeliner on the market, it is the best of the best. I am using it for a couple of years, from the time it was released. This product made me adore liquid eyeliners. Colors, texture, long-wearing, BEST BRUSH EVER (some people don't like this kind of brush, but I find it being the most precise and the best one) -- all of this making me buying it over and over again. One thing I am praying for is for you to release the new colors, I love current ones now too, but I just wish that I would be able to buy another shades (especially burgundy, or light greens, or light blue, with metallics or interesting shimmer tone, single color with different undertone ones too) from my favorite brand and with my favourite brush. So pleeeease, hear my prays Urban Decay, and thank you again for the best and my most favourite product :)
Date published: 2014-11-08
Rated 2 out of 5 by from Not up to the hype I really, really wanted to like this eyeliner. IDK if I just got a bad batch or what, but this eyeliner did not live up to my expectations. I do like the precise little brush, it works great for drawing on eyelashes on my lower lid. The swatch that I put on my hand was also very waterproof. However when I used it on my upper eyelid the color was very watery and kind of got lost in my eyeshadow. It also made me get crusties in my outer eye corner. I never have this problem with the NYX that I normally use, and it's much blacker too. Would be willing to give it another try but don't know if I will purchase again.
Date published: 2016-12-19
Rated 5 out of 5 by from Truly waterproof with amazing color payoff I have this eyeliner in Perversion and Revolver and both are great colors. Perversion is a true black (not matte, but does not have glitter/sparkle) and Revolver is a great gunmetal color with nice sparkle added. Please note that you need to shake the bottle before applying or else you will get color that is less intense and may clump. This eyeliner does not remove without rubbing, so that means you could literally go swimming with this on and it will not run, fade or smear. I like this liquid liner so much more that the previous UD liquid liner since the old one had a tendency to leave a line on my upper lid. I cant wait to get Retrograde
Date published: 2011-08-02
Rated 5 out of 5 by from Great liquid liner I love this eyeliner! I have quite a few UD liners that I am extremely happy with already and purchased this in black on a whim to try something new because my eye liner will occasionally run and smudge. I love the brush- it really allows you to control how much eye liner you want. It dries almost instantly. I can get razor thin lines or go for more drama. It's truly waterproof and won't smudge or smear- even under extreme pressure or stress. It lasts all day. It's heavily pigmented and I never need to go back over it. The only downfall is that if you do make a mistake (or have a shaky hand), the formula is not very forgiving. Once it is dry it is difficult to correct any mistakes or clean up imperfections without taking off your eye makeup along with it. I would like to see some additional neutral colors that complement the naked pallets (maybe stray dog, midnight cowboy?)
Date published: 2012-04-26
Rated 4 out of 5 by from Go big or go home!! First of all, I want to start off this review by putting on record that 24/7 eyeliner in Siren was BAE back in the day for me. I came back on this site a few weeks ago but I think the shade was discontinued. That said, I ended up getting Perversion, which I surprisingly hadn't tried. I found the black to not be my favorite from other blacks I have in my collection... Had to shake it a few times more than I wanted for the pigment to really come through, which I already knew to do with this formula, except I think I prefer having to do that for playing with the other colors and not for my typical, day to day black wing. I like the texture and it is long lasting, but not my favorite black in general. That said, I think if you are thinking of trying one of these eyeliners to go for one of the more fun colors instead! I know I absolutely adored Siren, and still want to get more colors. [This review was collected as part of a promotion.]
Date published: 2016-09-09
Rated 5 out of 5 by from BEST LIQUID LINER! I've been wearing liquid liner since i'm 12...A LONG TIME! I've used them all. Urban Decay's 24/7 Liquid Eyeliner is the best i've ever tried! EXTREMELY long lasting & doesn't run (I have watery eyes). Comes in a huge variety of colors (I have perversion & sabbath). I LOVE the brush! So many companies now use that felt tip that I hate. I prefer the old school brush. It's very thin, which allows you to create a super thin line or build to a thick line. I find it's EXTREMELY easy to use, but i've been a liquid liner girl for a long time. As with anything, practice makes perfect, but the fluidity of the UD liner you will have a much easier time.
Date published: 2011-07-27
Rated 5 out of 5 by from Simply Amazing. I have two shades, Retrograde and Siren. So far i have not encountered any problems with these. I love them! I'm really, really bad at not messing up with liquid eyeliner, but i finally found a product where its almost impossible to mess up! I love the color variety, I'm hoping to get the pink shade soon. The pigmentation is great, it shows up exactly how its supposed to. Another great thing is that it doesn't smear or flake, if I know that I'm going to be in a hurry the next morning, i actually apply my eyeliner before i go to sleep and when i wake up in the morning I'm basically ready to go! It's definitely water proof, just like it says.
Date published: 2012-02-21
Rated 5 out of 5 by from Amazing Liquid Liner This is such an amazing liquid liner. I've always had a problem with liquid liners until I came across this one. I have been using the perversion (black) liquid liner for quite some time. It has a great color pigment, very nice and dark. It is very easy to use as it has a great brush that is not too soft nor too stiff. It glides on so easily. For me it stays on all day and at night I still have a hard time taking it off. I use it over the naked eyeshadows and that's it no setting spray. It comes off in a few pieces with a makeup remover wipe. Thanks to this eyeliner I have learned to use a couple other liquid liners. Absolutely amazing for beginners as well as anyone that is very experienced with makeup. I love love love this liner and it is always my go to liquid liner product.
Date published: 2016-09-03
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$19 19.00
4.51 1142