jcpenney.com | Urban Decay Eyeshadow Primer Potion Tube - Original

Urban Decay Eyeshadow Primer Potion Tube - Original

web ID: 4538026
select a product
  • 0.16 OZ - MINI
  • 0.33 OZ
Helpful Information
Returns Policy
What it is:
A 24-hour wear, nude eye shadow primer that ensures vibrant, crease-free wear.

What it does:
This primer keeps your eye shadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin’s surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skintones, and dries on invisibly.

Suggested Usage:
-Squeeze the potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.
-Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

0.16 oz - mini

​Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Water. [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Rated 4 out of 5 by from Good product for white skin, but package needs work I've used this product for several years now. I have to say that the formula could go on smoother, it seems a little thick. I think that it used to be smoother years ago. The color is fine for my skin, but I'm a pale white person. A person with darker color skin may not use this product. However, it does set my eyeshadow well. The only problem is the packaging. I end up having to squeeze the bottle to get to the product because the sponge brush just doesn't deliver much product. Rather than a brush like this, perhaps just make it a nice tube that is more easily squeezed. This brush will never reach all the product and you don't want to waste it! [This review was collected as part of a promotion.]
Date published: 2016-09-30
Rated 5 out of 5 by from Don't forget the primer potion! I've come to realize that I can't live without my primer potion. My sisters both swore by it and I was a bit skeptical but I have been using it for about two years now. When I'm in an occasional time crunch, I'll hurriedly start applying eye shadow and cringe at myself if I've forgotten my primer potion! By that point in the application process it's too late to wipe everything off and start fresh. I do notice that shadows stay longer and the colors tend to pop a bit more with this great product as a base. As I'm getting older I feel like my eyelids could use a little extra TLC and I'd love to switch to the age defying potion to see what it has to offer. Call me crazy but the only thing I don't like is the application brush. I just prefer squeezing a little product out onto the back of my hand (like I do with the travel size tubes of primer potion). These potions are good to the very last drop that you can manage to squeeze (or cut!) out of the tube.
Date published: 2016-09-19
Rated 5 out of 5 by from ***I WON'T APPLY EYE MAKEUP WITHOUT IT! *** I'm OBSESSED with Urban Decay Anti-Aging Eyeshadow Primer Potion! I won't apply ANY eye makeup without it. I seriously have taken my finished makeup off after realizing...ooops, I missed a step! My eyeliner stays perfectly in place, even after wearing it all night long and waking up to realize I forgot to wash my face. It has been only recently that I switched to the anti-aging formula, because I've become more aware of the importance of skin care, and want to prevent the aging process; but I've been using the original for as long as I can remember. It's a must have in my makeup bag, and I won't leave home without it! [This review was collected as part of a promotion.]
Date published: 2016-09-14
Rated 5 out of 5 by from Best Eyeshadow Primer I've Ever Used I own roughly 9 eyeshadow primers. I was on a quest to find the perfect one. When I bought the Urban Decay Primer Potion I was amazed!! The wand makes it easy to apply exactly where you want it. The primer blends out nicely with your finger, giving your eyelid a nice even skin tone, blocking out any imperfections. Once I apply the Potion and blend it out I take a nude, skin colored eyeshadow and cover the entire eye. I was so amazed at how much better my eyeshadow would blend after using the UD primer as opposed to the others that I've tried. The colors blended seamlessly and I barely had to put in an effort. The UD Primer Potion gives your eyeshadow INCREDIBLE staying power. I HAVE went to bed and forgotten to remove my makeup and when I woke up the next morning my eyeshadow looked exactly like I had when I first applied it. Excellent job with this product Urban Decay. You've created a winner here. 2 thumbs up for sure!! I recommend this to my friends on a regular basis and I will never use another Eye Shadow Primer again!!! [This review was collected as part of a promotion.]
Date published: 2016-09-03
Rated 5 out of 5 by from Your eye lids well thank you Hey its ud junkie 247 again want to tell everyone about this product. Omg wow im tell you now this product is just to much creamy goodness in one tube omg i swear to you no lie i have hade my for a good 10 months now and and me tell you this it still looks new still full it only takes less then a pea size to do both of your eyes and it dries nice covers everything and when eye shadow goes on let me tell you. It is NOT COMEN OFF !!!!! At all it stay allllllll day and night lol i have went out and 110 heat and my ud primer was like im not going for it lol did not go anywhere. I was like WOW REALLY WAS SO BLOWN AWAY BUT YEAH I HAVE FELL ASLEEP WITH IT AND WOKE UP AND I LOOKED IN MIRROR AND WAS LIKE WOW SWEAR LOOKED LIKE I JUST DID MY EYES. Amazing yet another ud product that im in love with cant be with out will be getting more [This review was collected as part of a promotion.]
Date published: 2016-09-04
Rated 3 out of 5 by from Great product; needs better packaging I have the oiliest of oily skin, especially my eyelids, and only this primer of the multiple I've tried has made my makeup last and not crease for the entire day! When I discovered this product years ago, I fell in love, and have used it every time I wear eye makeup. My only qualm is that I loved the old packaging. It was easy to use and much more sanitary and I desperately wish UD would bring back the tube instead of the doe foot applicator. I end up using my finger to spread the product anyway and I much prefer the older packing. That and I wish the product also came in a darker matte to match a darker skin tone. Sometimes, when I use this product, it makes my tan skin looked washed out.
Date published: 2016-09-05
Rated 5 out of 5 by from Great Product! I first received this product as a mini and also as a sample pack of all the shades. I loved how it worked and have purchased the full sized 'original' multiple times. I have definitely noticed my shadow staying on longer, even after a long night out. My advice is to be cautious with application: I have gotten it up on the side of my nose (by my eyes) and didn't notice until the shadow stuck to it and it is tough to get off! I end up needing to use a small amount of makeup remover and then touch up my foundation when this happens. But I will take the occasional application mess-up for the AWESOME staying power any day! [This review was collected as part of a promotion.]
Date published: 2016-09-27
Rated 5 out of 5 by from Won't apply eyeshadow without it! I've used the original shade for about 8 years now and I won't use any other product! Nothing works better than this to keep my eyeshadow looking good all day. The only thing I don't love is the packaging and I've experienced at least 3 packaging changes over the years. I find that my product tends to dry out when I'm about 75% done no matter what it looks like. I will say the squeeze tube is much better than the hard plastic bottle this used to come in. Part of me wonders what it would be like if it came out of a pump... Anyway, I'll keep using this no matter what the packaging looks like! [This review was collected as part of a promotion.]
Date published: 2016-09-30
  • y_2016, m_12, d_2, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_7145
  • loc_en_US, sid_pp5005700518, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_jcpenney
  • bvseo_sdk, java_sdk, bvseo-
  • getReviews, method:CLOUD, 35ms
$12 12.00
4.82 7156