jcpenney.com | Urban Decay Eyeshadow Primer Potion Tube - Original

Urban Decay Eyeshadow Primer Potion Tube - Original

web ID: 4538026
select a product
  • 0.16 OZ - MINI
  • 0.33 OZ
Helpful Information
Returns Policy
What it is:
A 24-hour wear, nude eye shadow primer that ensures vibrant, crease-free wear.

What it does:
This primer keeps your eye shadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin’s surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skintones, and dries on invisibly.

Suggested Usage:
-Squeeze the potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.
-Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

0.16 oz - mini

​Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Water. [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Rated 5 out of 5 by from A Must Have!! I have bought this for everyone I know, I love it so much. All though I like all of the eye primers, I like Eden the best as it has a slight pigment to it and creates a nice neutral base color. I find that the others are nice for staying power, but are more translucent...and I like that Eden sort of looks like a nude powder to even out your eyelid color from the start. My only complaint is that in the last batch of primers I bought, the applicator went from a lip-gloss style wand, to a plain squeeze tube. I thought the wand made for a nice application. I don't love putting it on my finger, as sometimes the contents need to be combined a little, and the squeeze method has the product come out slightly separated, whereas the wand seemed to sort of stir it within first, and it would apply already mixed. At any rate, I live in a hot climate, and this primer makes my eyeshadow last without creasing all day long.
Date published: 2017-01-04
Rated 5 out of 5 by from Primer Potion is essential I need primer with any shadow I wear. I’m so prone to creasing after just a couple of hours it’s ridiculous, and Primer Potion is by far the best I’ve tried. I’ve got the original, which dries clear so it doesn’t change the color of the shadow. I like that it goes on nude, though, because it’s nice to see it to make sure I’m applying full and even coverage. For me, it works well with both shimmer and matte finish shadows (I've never tried glitter shadow, so I can't speak to that). I haven't had to deal with creased shadow at all since I've been using this. And every time I’ve used it, I’ve easily gotten eight or nine hours of wear, with my shadow looking just as good as when I put it on. That wear time is based on when I take it off at night. I’m usually skeptical of 24-hour wear claims for anything, but while I haven’t intentionally tested it, I suspect it might be true in this case. I once missed a spot during removal, and when I woke up the next morning, I found some perfectly preserved shadow right where I’d applied it the day before. Wow. [This review was collected as part of a promotion.]
Date published: 2017-01-27
Rated 5 out of 5 by from A Makeup Staple All these years of dealing with creasy eyeshadow like a chump when all I needed was a bit of this on my lids (works on lower lash line as well)! Urban Decay does not exaggerate their claims on this product, it really does work. My oily lids don't ruin my shadow at all, not even on warm, summer days. It works with all of my UD shadow, even the Moondust glitter stays on well. If I had one small critique though, it would be that it is ever so slightly a little sting-y, but I never had a negative reaction (if anyone would react negatively to this it would be me, my skin is ÜBER sensitive) or bad side effects. This is a winner and I will never be without it. [This review was collected as part of a promotion.]
Date published: 2017-01-02
Rated 5 out of 5 by from Beauty Standard It feels silly to be reviewing this when UD eyeshadow primers are such a universal beauty staple, but a few points I wanted to address - I find it doesn't work as well with eyeshadows that have thicker particles such as glitter/ heavy shimmer. I much prefer the squeasing-tube applicator (not sure how to phrase that) to the wand. In general I feel like wands waste a lot of product and get messy with constant removal and reinsertion into the packaging. And I end up blending with my fingers anyway so not much point to a wand. It's expensive. But in my experience it'll last so long that the price doesn't matter.
Date published: 2017-02-25
Rated 4 out of 5 by from Good product for white skin, but package needs work I've used this product for several years now. I have to say that the formula could go on smoother, it seems a little thick. I think that it used to be smoother years ago. The color is fine for my skin, but I'm a pale white person. A person with darker color skin may not use this product. However, it does set my eyeshadow well. The only problem is the packaging. I end up having to squeeze the bottle to get to the product because the sponge brush just doesn't deliver much product. Rather than a brush like this, perhaps just make it a nice tube that is more easily squeezed. This brush will never reach all the product and you don't want to waste it! [This review was collected as part of a promotion.]
Date published: 2016-09-30
Rated 5 out of 5 by from First Time Primer Sucess I had not previously used an eyeshadow primer, but when I purchased the Naked Smokey palette, it seemed the perfect accompaniment. I am fair and the champagne color is perfect and blurs that bit of redness on my lids. I apply it to 2/3 of my eyelid, let set for 5 minutes, then apply eyeshadows. It holds my Urban Decay shades all day. [This review was collected as part of a promotion.]
Date published: 2017-01-09
Rated 5 out of 5 by from Where has this been all my life? I kept hearing about the original primer potion so much from people, I finally decided to try it for myself. However, once I started browsing on here, I opted for the anti-aging formula instead. Still in my early twenties, but it's more of a preventative measure, though I can't quite attest to the youth restoring qualities of this product as I don't have many lines around my eyes. As someone with oily lids, this eye primer is a saviour. It extends the life of my makeup significantly for hours longer than if I were to apply without a primer first. Not sure if it's exactly 24 hours, but I may have to test that someday. I also use it underneath my eyes, as it helps to keep my concealer from creasing as well.
Date published: 2017-01-15
Rated 5 out of 5 by from Enhances eye shadows to the heavens and makes them last gorgeously I love using this primer under sparkly shadows from my UD3 rose-toned palette. I wear it under sparkly pinks and golds with winged liner and it looks so amazing! I got a sample of the primer with my eyeshadow palette and was shocked to see how much they helped an already great quality shadow- and bought this primer- it has wand that makes application really easy and you only need a tiny bit because it's so pigmented- I praise the consistent perfection of urban decays eye products! I even wore my eye makeup to bed to test how well it lasted through sleep- haha- I woke up the next morning with almost perfect eyes it was shocking. Next level stuff. It's also a really good value because it lasts so so long.
Date published: 2016-12-27
  • y_2017, m_3, d_27, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_7415
  • loc_en_US, sid_pp5005700518, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_jcpenney
  • bvseo_sdk, java_sdk, bvseo-
  • getReviews, method:CLOUD, 62ms
$12 12.00