jcpenney.com | Urban Decay Eyeshadow

Urban Decay Eyeshadow

web ID: 4538156
Helpful Information
Returns Policy
What it is:
An innovative eye shadow that delivers a lasting, high-pigment, velvety finish that lasts.

What it does:
This eye shadow features even softer, velvety texture and richer, more decadent color. Sweep on smoother, more uniform pigment and blendability, and longer-lasting, more crease-free wear. This array of shades features a completely revamped assortment of shadows in new textures, and a redesigned token compact.

Formulated with Urban Decay’s Pigment Infusion System™, it acts as a vehicle for color that holds tightly to pigment so that the eye shadow can glide on seamlessly. It features a proprietary blend of ingredients that allows color to fuse with the formula, resulting in high-impact color that stays on your lids.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This new assortment of shades features bestselling favorites, all-new shades, and several shades previously available in past palettes.

Each eye shadow features packaging that’s inspired by New York City subway tokens. The chromed gunmetal compact has a clear window that allows you to see your shade and easily pop your shadows out and into one of the new customizable palettes.

0.05 oz

​Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 75470 (Carmine), CI 77510 (Ferric Ferrocyanide), CI 77163 (Bismuth Oxychloride).
Rated 4 out of 5 by from Good for fights. I LOVE the Urban Decay eye shadows I have, Gravity and Blackout-I love the pigmentation, and the easy application and nice build up of color. It's easy enough to blend, and is fairly simple to remove- As a fly by night vigilante, I need an eye shadow that can stand up to anything; from sharks with lasers on their heads to a drunken frat boy (or girl) slobbering on me. I think the best part about it is how well it stays put- death traps making me sweat? Someone from work attempting to make poor small talk about something I know nothing about? No problemo! My makeup isn't running from a fight, and neither am I.
Date published: 2017-01-02
Rated 5 out of 5 by from Super blendable; great color selection! I adore UD eyeshadows. They are highly pigmented, so a little goes a long way. They blend very well and last! (I do use a primer to help with the staying power, as my eyes tend to make all eyeshadows crease. But with primer, these puppies don't budge for HOURS.) I have these in several colors, and love each one. I personally find that the matte ones don't blend as easily as the ones with some shimmer, but they still blend and look great. They just take a tiny bit more work for me. I love Naked and Secret Service for matte, neutral colors. You just really can't go wrong with UD shadows. Loaded is another favorite; it is a gorgeous dark teal shimmery color that I absolutely adore. It really makes my eyes pop. Snakebite & Pistol are the best everyday choices. Really, I love every color I've tried! Plus, now that these can be put into portable palettes #as opposed to the vintage eyeshadow singles), it's so easy for creating new looks and super easy for travel. This new formula cannot be beat!
Date published: 2013-07-24
Rated 5 out of 5 by from Foxy and Tease Foxy is my perfect nude shadow. I love using it in my eye looks, to make the colors blend better. I have very oily lids, so in days when I only have 5 minutes to do my makeup, or if I'm going for a no makeup look I will throw this shade on my lids to prevent them from getting oily throughout the day, while still looking natural. I also love the shade Tease. It is my go-to crease shade. I use it in many of my eye looks as a crease shade, but If I am going for a simple look, I will use it all over the lid and it compliments my fair skin very nicely. I have yet to find a UD shadow I don't like, but the matte shadows are by far my favorite!
Date published: 2016-08-09
Rated 5 out of 5 by from Love that they brought back popular shades! Snatch is my favorite shade of all time by Urban Decay so when i hit pan in my Show Pony palette I was devastated and have been trying to find a similar color ever since. No such luck. There is nothing like Snatch or even Urban Decay for that matter. All of their shadows apply so smooth and have amazing color pay off. They're easy to blend and there are shades and finishes that work for everyone. Snatch is my favorite because it is so brightening. It's like someone custom made an eyeshadow just for my eyes. The only downside is that they don't have too many matte shades. They have a nice selection but I know some people who would buy Urban Decay eye shadows more often if there were more Matte shades or if they made an exact dupe of one of their shimmery shades into a Matte finish. I would deffinetely check these out if I were you. Especially Snatch! mostly because I never want it to be discontinued again! =P
Date published: 2012-04-27
Rated 5 out of 5 by from Favorite Eyeshadow I love how pigmented this shadow is. I got this shadow single in snakebite but I also have a few shadow palettes that I am in love with. My favorite color of all time is definitely Barlust which I hope Urban Decay brings back. Barlust was the perfect shimmery dark brown that was easy to blend, pigmented, and had no creasing.
Date published: 2016-12-01
Rated 5 out of 5 by from My favorite eyeshadows After receiving a sample of fireball, I ended up purchasing ten more of these along with the pro palette to store them in. They are easily my favorite shadows at the moment. Even though they are a powder, they apply creamy/glide on. Each one has a slightly different wow factor. With the primer potion, they stay on all day without creasing. And because they are singles, I can swap out which ones I am using from my pro palette depending on trends and season. Here are my favorites: Freelove - This is a shimmery peach color with golden undertone. Tease - If you are very pale, this is the perfect crease color for you. Lounge - The prettiest shadow for hazel eyes! This color shifts under the light from a dark emerald green to a deep purple burgundy shade. You don't need to spend a ton of time blending different shadows when you wear this one because this color handles it for you. Scratch - This is a beautiful shimmery pink shadow great for cool skin tones. [This review was collected as part of a promotion.]
Date published: 2016-09-02
Rated 5 out of 5 by from Heaven in an eyeshadow pot! I was skeptical; I'll admit it. I loved the old shadows, and I didn't think that it could be improved upon. Oh, how wrong I was. I'm delighted to say that these shadows deliver, and then some. They have a velvety butter feel, and with one swipe of my brush I was able to deliver the amount of pigment I wanted. They last as long as their older versions at least, but I've never worn makeup for longer than 16 hours at a time, so I'm not a person who's going to be able to compare longevity. I do miss Vapor and Cherry along with some other colors, but I like that you have a list of colors to use in place of them. I also bought the BYOP with this. I can't express how ecstatic I am that I don't need to de-pot them myself anymore! It's the easiest thing in the world, and I don't have to carry a bunch of loose shadows or 3 different palettes with me so I can have all the shadows I need when I travel. I think your eyeshadow selection may be the best in the industry now. I certainly haven't tried shadows that have them beat. Thank you, UD, for these little pots of heaven!
Date published: 2012-04-01
Rated 5 out of 5 by from Can't Settle for Anything Less than UD Shadows UD shadows are some of the best eyeshadows I've ever used and the utmost quality was well worth the money I've spent. I was an avid MAC fan, but when I tried out Urban Decay, I never looked back and regretted not knowing about Urban Decay before I started patronizing MAC. Even in the past few months, I wanted to give other brands a fair try but ended up returning them in exchange for UD shadows because their products couldn't live up to Urban Decay's standards. The shadows are very pigmented (sometimes I need only just a few small dabs of color to achieve my desired effect) and blend excellently and precisely without blurring together. I'm sure my singles will last a very long time but I just can't seem to stop collecting them. Shades are very unique and offer a wide variety of choices. Some of my favorites are Fishnet, Flash, Tonic, Backfire (I love purple), Bust, Fireball. From the Naked palettes - Sin, Half Baked, Toasted, Hustle, Bootycall, Chopper, Tease and Verve. [This review was collected as part of a promotion.]
Date published: 2016-09-03
  • y_2017, m_1, d_22, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1582
  • loc_en_US, sid_pp5005080201, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_jcpenney
  • bvseo_sdk, java_sdk, bvseo-
  • getReviews, method:CLOUD, 56ms
$18 18.00
4.87 1582