Who said you have to spend an arm and a leg to look stunning in a wedding dress? You don't have to shell out four figures to get a dress you'll treasure for years to come. At JCPenney, our wedding dresses give you the elegant, bridal look you want at a value you'll absolutely adore. Personalize your special day with a variety of styles. Stick to tradition with a long, flowing bridal gown or keep it short with a shutter-pleat dress that ends right above the knee. Whether you prefer a complex, ruffled dress or a curve-hugging gown, sometimes a simple wedding dress can be just as beautiful as an ornate one. With the majority of our dresses at cheap price points—most under $200 and many under $100—it's a lot easier to afford one of the most significant days of your life. Finding room in your budget for wedding expenses can be hard enough as it is, but picking out one of our affordable wedding dresses will help you cross off what you thought was going to be your largest expense—at a surprisingly low price.