make up for ever
Enjoy Professional Quality and Innovative Science With MAKE UP FOR EVER
Since 1984, Dany Sanz has strived to create professional makeup that's high-quality and innovatively designed to last both on stage and off. She combines her love for theater and artistic creation to craft MAKE UP FOR EVER. This desirable brand works for the entertainment world, from theater stages to television, as well as for everyday wear.
The MAKE UP FOR EVER philosophy states that “life is a stage” and each person is the artist of her life. The brand allows everyday women to craft their own characters through personality and individuality. This unprecedented brand is unique and exuberant with high levels of energy and enthusiasm. MAKE UP FOR EVER says makeup is an art form that frees women to express themselves through play and experimentation.
MAKE UP FOR EVER is distributed in over 60 countries across the globe. With over 2,200 sale points around the world, we at JCPenney are proud to offer this top-of-the-line brand that brings the inner artist alive inside of all women.
MAKE UP FOR EVER Makeovers
Start your transformation with a face primer that equalizes skin tone and minimizes flaws. Recharge your complexion with a skin booster that smooths, plumps, and hydrates your skin to reduce fine lines and prepare your face for makeup.
Full-cover concealer helps hide dark circles, sun spots, and blemishes. Choose invisible-cover foundation in dozens of shades for a perfect, lightweight base. Mattifying foundation reduces shininess, and matte powder keeps your face flawless. Get a fresh, glowing look with MAKE UP FOR EVER blush.
Apply eyeshadow primer to help color last through the day. Embolden your eyes and play up your eye color with eyeshadow palettes in sparkling jewel tones or bold berry colors. Add a bit of sizzle with shimmering diamond powders or dazzling glitters. For subtle flair, highlight eyes with metal powders.
Define your eyes with eyeliner in a vibrant hue. Draw attention with false lashes and dramatic mascara. Choose from volumizing and lengthening mascaras for bold lashes. Change things up a little with purple, blue or green mascara colors.
Line your lips with a darker liner before adding a soft gloss or bold lipstick. Perk up your pout with a lip-plumping booster before adding color with rouge lipstick or liquid matte lipstick. For long-lasting color, the pro sculpting stick is a nice pick.
MAKE UP FOR EVER offers a wide selection of high-end, long-lasting makeup brushes, sponges, and tools. The brand's value sets include everything you need to create a stunning look on each area of your face, from your eyebrows to your lips.
Take the first step toward unleashing your inner artist with MAKE UP FOR EVER from JCPenney. Shop in stores or online now.