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Beauty Products With a Passionate Fan Base

With its 1997 launch as a Beverly Hills flagship followed by a product line in 2000, Anastasia Beverly Hills has become a go-to favorite in the beauty world. Today, this line of prestigious cosmetics commands a loyal following, and many cult classic products are a must-have on every makeup buff's list.

Whether you're looking to shape your brows with these well-known tools and products or want to try out a new color for your eyes, lips, or cheeks, JCPenney has the Anastasia Beverly Hills offerings you've come to love. Check out our extensive collection today and get started creating a unique look that brings out the best in you.

Use Your Brows to Stand Out From the Crowd

The brand's founder pioneered the golden ratio eyebrow shaping method, so it's no wonder that Anastasia Beverly Hills leads the way in practical and effective eyebrow beauty products and tools. From pencils to brushes to tweezers to pomades, Anastasia Beverly Hills has everything you need to create the looks you love when it comes to your brows.

If you're searching for an all-in-one brow product, check out a waterproof pomade for smudge-proof precision and defined brows. This beauty line's pencils are also ideal for shaping brows. When you're looking to fill in bare or over-tweezed arches in a way that looks natural, try the Brow Wiz, which offers a retractable ultra-fine tip that makes filling in sparse areas of your brows easy. The wide variety of colors available with all of this brand's products makes finding the shade that suits your skin tone simple.

Of course, the perfect brows take more than just great product. Anastasia Beverly Hills also features essential tools like tweezers and brow brushes to ensure your brows are always on point.

Beyond the Brows

Anastasia Beverly Hills' amazing makeup doesn't stop at your eyebrows. When it's time to play around with color, check out their eye shadow palettes. These palettes combine neutral and specialty shades so you can create looks for day, night, and anything in between.

Liquid Lipstick is another favorite for busy women who want a flawless look while they're on the go. The ultra-saturated formula gets you intense matte pigment with just one swipe. And there's no need for touch ups as it stays put for hours.

Head to a JCPenney store to check out our wide selection of Anastasia Beverly Hills products. You can start shopping online right away too and browse through these beauty products that are both fun to use and easy to wear. There's good reason that this brand has such a loyal following, so get ready to turn heads when you start using Anastasia Beverly Hills for all your beauty needs.