Web ID: 5990803

Virtue Labs Smooth Shampoo

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Virtue Labs Smooth Shampoo

Virtue Labs Smooth Shampoo

    Product Description

    What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.

    Hair Type: Wavy, Curly, and Coily

    Hair Texture: Medium, Thick

    Key Benefits: Defrizzes, Hydrates, and Makes Hair Silky

    Formulation: Rich Liquid

    Highlighted Ingredients:
    - Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.
    - Phospholipids: Help fight frizz and protects against humidity.
    - Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.

    Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

    What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
    Clinical Results: In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses:
    - 97% of women said their hair looked smoother
    - 97% of women said their hair looked healthier
    - 80% of women felt their hair looked smoother and more hydrated

    Suggested Usage:
    -Work a quarter-size amount of shampoo into a lather between palms.
    -Apply to wet hair and massage into scalp, starting at the nape of the neck, and work the lather through ends.
    -Rinse thoroughly.-

    Size:
    8 oz/ 240 mL

    Ingredients:
    -Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality.

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