What it is: A set that will help refine, de-frizz, and hydrate hair.
Hair Type: Wavy, Curly, and Coily
Hair Texture: Thick
Key Benefits: - Hydrates, Fights Frizz, Color Safe
Highlighted Ingredients: - Alpha Keratin 60ku®: Helps reveal hair that’s shinier, stronger, and overall healthier. - Pink Pomelo: Nurtures hair with vitamins A, C, B1, and zinc. - Gotu Kola: Promotes strength, smoothness, and luster.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This set will help you discover your heathiest hair yet. All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that supports hair in as little as five uses. These products are safe for color-treated and chemically treated hair.
This Set Contains: - 2 oz/ 60 mL Smooth Shampoo - 2 oz/ 60 mL Smooth Conditioner - 0.5 oz/ 15 mL Restorative Treatment Mask
Clinical Results: In a consumer-perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for one week (seven uses): - 97% of women said their hair looked smoother - 97% of women said their hair looked healthier In a consumer-perception study of 45 women who used Smooth Shampoo and Conditioner for two weeks (10 uses): - 80% of women felt their hair looked smoother and more hydrated
in a consumer-perception study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks: - 95% of women felt their hair was more moisturized after just one use - 93% felt their hair was healthier and more nourished after 4 uses
Suggested Usage: Smooth Shampoo and Smooth Conditioner: -Work a quarter-size amount of shampoo into a lather between palms. -Apply to wet hair, massage into a rich lather, and rinse. -Follow with conditioner, rinse thoroughly.
Restorative Treatment Mask: -For best results, use once a week (or as needed) as an intensive treatment after shampooing. -After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair in place of conditioner. -Leave on for two to three minutes. -Rinse well.--
Ingredients: -Alpha Keratin 60ku®: Helps reveal hair that’s shinier, stronger, and overall healthier. -Pink Pomelo: Nurtures hair with vitamins A, C, B1, and zinc. -Gotu Kola: Promotes strength, smoothness, and luster.