Brand Spotlight

Ninety-nine years ago, Disney, born of impossible dreams, inspired everyone to believe in the magic that lives within them. And beginning December 2022, the same boundless magic is calling you…

Life’s better in a great pair of shoes—so we, at JCPenney, listened to what you need, and handpicked the best a.n.a shoes for women to work to make your fall shoes dream…

If your baby is due any week now, you’ve probably already checked all the boxes of big-ticket items, like the hospital bag checklist, car seats, cribs, and baby-proofing the house.…

When it comes to babies and toddlers, Okie Dokie’s motto is “handle with care.” Which is why JCPenney has reinvented the classic, cozy, quality Okie Dokie styles they’ll need—from tummy time…

There is no doubt that tennis is a sport favored in the warmer months. And whether you’ve ever stepped foot on a court or not, this season brings back nostalgic…

With Mutual Weave, JCPenney brings you perfectly balanced apparel designs that will move with you. The brand offers shirts, pants, and denims with stretch super soft fabrics to comfortably take…

Since its founding in 1990, Arizona has become a trusted brand for relatable, foundational styles that embrace individuality. As the brand enters a new era, Arizona’s denim roots have branched…

Children are constantly on the move. They are attending school, playing a game of catch with friends or simply running around – because why not? So, when shopping for kids’…

We may be swamped with great activewear choices for men, but sometimes picking the right ones can be confusing. Well, it doesn’t have to be. JCPenney has carefully curated the best…

The beauty industry primarily caters to women, but men still hold most C-suite positions in it. Well, that’s changing, and JCPenney celebrates such exceptional female founders who have made it…

Liz Claiborne brings you great choices for stylish and unfussy, wear-anywhere clothing. Features like soft tailoring and unstructured designs let you spend more time on what matters each day and…

Celebrate and commemorate Juneteenth in 2022 and show your love for Black freedom, education, and achievement with JCPenney. Be a part of our celebration by supporting Black-owned businesses, getting together…

Love is love, and you define what it means to you. Whether it’s an intimate ceremony of two hearts joining together, or a grand celebration to shout your love from…

As the weather starts warming up, we are all looking for Summer dresses, and what better than juniors’ sundresses by Forever 21? JCPenney has handpicked the best Forever 21 juniors’ dresses for…

Your home is the place where you seek sanctuary from the hustle and bustle of life. It’s the place you can relax and spend quality time with your family. It’s…

What makes Umbro different from other activewear brands? Since 1920, the brand has been offering clothing that is not only good-looking but also performance-driven. Every Umbro garment is as functional…

Recently, we unveiled our limited-edition collection, Marilyn Monroe by JCPenney. Inspired by the offscreen Marilyn, the humanitarian, artist, and entrepreneur, this classic, twelve-piece capsule collection blends effortless everyday style with chic,…

If you wish to completely modernize the dinner table, change your bedding scene, or create a spa-like bathroom, JCPenney has something for everyone. Our modern and refined Loom+Forge home décor collection…

Stuck in an endless abyss of scrolling and bookmarking bathroom décor ideas? Well, decorating your bathroom can get as complicated or as effortless as you make it. If you are…

Whether you’re moving in or trading up, restarting, or refreshing, the brand-new range of Cooks essential cookware by JCPenney allows every home cook to create with confidence. We bring you cookware,…