JCPenney is proud to celebrate African American culture and her allies with our second capsule collection. Like last year, you’ll be able to shop an amazing collection of T-Shirts and hoodies across Men’s, Big and Tall, Juniors, Juniors Plus, and Kids, as well as beauty products by Black-owned brands – but this year we’re stepping it up a notch with gorgeous artwork you can find in our Home department. Keep reading to see a preview of curated selections from our incredible partners that celebrate black excellence.
Black Excellence and Be the Change
For our exclusive collection of Black History Month apparel, we partnered with Designer and Community Leader, Houston White, for our Black Excellence and Be the Change selection. His unique perspective aims to bring people together and elevate one another by using clothing as a way to make a statement for positive and powerful change.
In addition to White’s line of apparel, this selection also includes artwork by award-winning sculptor and painter, Dan Houston. His abstract style is bold and courageous, using colors that have been described as “fearless,” and passionate brushstrokes that ultimately produce a sense of strength in the viewer. We think it’s the perfect artwork to have in your home.
Black Pride & Black Beauty
Our Black Pride selection features bright and colorful artwork and apparel, through which we aim to celebrate Black culture and embrace African heritage. To achieve this goal, we partnered with world-renowned Artist and Storyteller, Synthia SAINT JAMES. Her vibrant artwork features landscapes and people from all over the world, conveying inspirational messages of joy and unity.
Finally, our beauty assortment highlights black owners or founders of beauty brands that are blazing trails in the industry. With a broad assortment within haircare, skincare and cosmetics, we are proud to offer newness from brands you’re familiar with and introduce you to a few that might become your new favorites. We carry FENTY BEAUTY by Rihanna, Shani Darden Skin Care, Briogeo, Design Essentials, Urban Hydration, Mizani, Rucker Roots, Bevel, and several others. Shop our beauty assortment here to find new products that deserve a spot on your beauty shelf.
At JCPenney, we encourage everyone to “Be the Change” and using your voice as an ally to the black community. Join us as we celebrate Black History Month and click a few pictures this season and tag #AllAtJCP. Follow us on Facebook, Twitter, or Instagram to see if you are featured.