In honor of Black History Month, JCPenney is celebrating the outstanding contributions of African Americans to the history of America. We’re showing our appreciation by spotlighting a curated collection of products by Black-owned businesses, followed by a brand launch – Hope & Wonder. All the net profits of this brand will be donated to the Black Girls Smile organization that encourages positive mental health education, resources, and support among young African American females in schools and organizations. Throughout the month of February, you’ll be able to shop a remarkable selection of T-shirts, hoodies, and more across men’s, women’s, juniors, and kids, as well as beauty and home products by Black-owned brands.
Introducing Hope and Wonder
The Hope and Wonder brand brings apparel for the whole family. We’ve got tees, sweatshirts, hoodies, and bodysuits. They all feature bright colors and awe-inspiring designs that celebrate the black community. Adding more cheer and joy to your Black Friday Month celebrations are matching family tees. Their bright colors and bold patterns are sure to make a statement. Top-quality fabric is used to elevate your casual look while keeping you comfortable.
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Black is Beautiful
Take your personal grooming game up a notch with make-up and other essentials from Black-owned businesses, like Urban Hydration, Design Essentials, Bossy Cosmetics, and so on. You can start with a FENTY BEAUTY by RIHANNA lip gloss. This smooth lip cream comes in medium- to full-coverage color and zero shimmers. It’s gluten-free and cruelty-free product, so you can use the lip gloss without any worries. It comes with an XXL wand that applies in just one swipe with a non-sticky feel. The addictive peach-vanilla scent and vitamin A ensure your lips look plump and stay nourished.
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Next in line is the Design Essentials almond and avocado conditioner that strengthens hair shafts to prevent breakage and provide intense hydration. This conditioner also helps reduce frizz and detangle hair in an instant. While you’re at it, check out this Bevel 90-day starter shaving kit that includes a safety razor, shave brush, 40 blades, 2 oz priming oil, 3.4 oz shaving cream, and 3.4 oz restoring balm. The shaving kit is designed to cleanse, nourish, and prevent irritation or razor bumps. It’s a thoughtful gift for a special someone on birthdays or just like that.
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Your Home with Thank You for These
What’s the best way to keep everyone in the spirit of Black History month? It’s through home accents, of course! Decorate your home in February with amazing wall art that can be used all year long, season after season. All coffee fans will much appreciate the travel mugs collection, and those who love to write or simply doodle will fall instantly in love with beautiful notebooks at JCPenney.
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Embrace the glory of African American history with our fantastic apparel, beauty, and home décor collection. Explore, shop, and share your favorite finds with us by tagging #AllAtJCP. Then follow us on Facebook, Twitter, and Instagram to see if you get featured.
