Like LEGO, Barbie is a beloved toy brand that has delighted kids for generations – especially little girls. Mattel, Inc.’s iconic fashion doll has enriched countless lives by inspiring creativity and sparking imagination, teaching girls that they can have diverse interests while also having fun. That’s why JCPenney is proud to carry a diverse collection of Barbie dolls and accessories.
A Barbie for Every Girl and Occasion
Beyond inspiring girls to dream big, one of the best things about Barbie is that there is pretty much a doll for everyone. For instance, the Barbie Fashionistas dolls each have their own look, style, and personality – including a unique mix of hair color and style, skin tone, eye color, and face shape – reflecting the diversity of today’s teen girls and trends.
Barbie is also super talented and resourceful, as shown by the Barbie Career dolls, inspiring girls everywhere that they can be whatever they want when they grow up. Whether it’s a chef, an ice skater, a farmer, or a rock star, there’s a career doll to help every little girl dream big and know that anything is possible.
Expand Your Barbie Collection
Part of Barbie’s appeal is collecting the rare or special edition dolls that have come out over the years, and this year is no different. For the Star Trek fans out there, we carry the Star Trek 50th Anniversary Uhura, Spock, and Kirk dolls so you can assemble the original U.S.S. Enterprise crew in your home. We even carry DC comic book movie dolls from popular movies like Batman v Superman and Wonder Woman – such as the Gotham vigilante Batman, or the Amazon warrior Antiope.
From playing to collecting, Barbie has captured the hearts of entire generations, and she’s showing no signs of slowing down. Check out our full selection of Barbie toys online, or find your local JCPenney to shop in person.