Love is the air, and nothing is more romantic than gifting diamonds. Today, at JCPenney, we are unlocking the secret on how to pick diamonds for your Valentine. No two diamonds are exactly alike, so choosing one for your one-and-only can be an uphill task. Fortunately, there are a few tricks to make shopping a little easier. It all comes down to the 4 “C”s: cut, color, carat, and clarity. With a little information about each, you’ll be on your way to making a flawless choice.
Keep scrolling to know more.
Focus on The Cut
The cut of a diamond refers to the number, placement, and alignment of the stone’s facets or polished surface. More than any other single factor, a diamond’s cut affects its brilliant sparkle, colorful fire, and value. In other words, the cut indicates how much sparkle does a diamond exhibit.
Another detail of the cut is the shape, which includes a variety of options:
Round—a very traditional cut, also called a brilliant cut. Its symmetry reflects virtually all the light that enters.
Princess—a square, modified-brilliant cut.
Marquise—based on the brilliant cut, it is elongated and pointed at both ends.
Emerald—a rectangular shape with cut corners, also known as a step cut.
Baguette—a step-cut accent stone that is similar to the emerald cut. Shapes include straight or tapered.
Other shapes include a variety of cuts modified from the round shape, such as oval, pear, heart, and trilliant.
The color of a diamond is the stone’s actual tint or hue. Generally speaking, the less color visible in a stone, the more valuable it is. Additional popular stone colors include champagne, black, or teal.
Diamonds are sold by the carat (ct.), which is actually a unit of weight, not size. The term comes from carob seeds, which were once used to determine the weight of diamonds. In most cases, the larger the carat size, the higher the price.
The clarity of a diamond refers to the presence of identifying characteristics on (blemishes) and within (inclusions) the stone. Considering the incredible amount of pressure it takes to create a diamond, most diamonds have flaws. Clarity simply measures the degree, presence, or absence of these flaws.
Understanding the 4 “C”s will help you choose the diamond she’ll love forever. But when you want something as unique as she is, there’s a fifth “C” you may want to consider: customization. Our Modern Bride Diamond Vault makes it easy to build the ring of her dreams with a virtually limitless selection of diamonds—in every shape, carat weight, and setting you can imagine—in your favorite precious metal.
This Valentine’s Day, make the right choice by picking the perfect diamond for your special person. Don’t forget to share the love! Click loads of pictures of your special moment and tag #AllAtJCP. Then, follow us on Facebook, Twitter, and Instagram to see if you are featured.