It is Pride Month! Here is your opportunity to celebrate individuality, and inclusivity, and appreciate what makes everyone unique. In honor of Pride Month, JCPenney is here to celebrate the contributions of the LGBTQ+ community and the culture to create a space of acceptance. But it’s important to remember that the celebration of inclusivity goes beyond 30 days. With Pride gatherings spanning the entire month, we bring you styles that can serve as inspiration all year round. As a part of our commitment to the LGBTQ+ community, JCPenney will offer a limited-edition Hope & Wonder Pride Collection and provide a $100,000 donation to Point Foundation.
This year marks the 52nd anniversary of Pride which came into action to commemorate the Stonewall Riots in New York City on June 28, 1970. It’s been estimated that there were around 3,000 to 5,000 marchers at the very first Pride, but currently, there are millions who participate in the New York City Pride event alone. While Pride gatherings help create awareness in the community and commemorate the history of the LGBTQ+ equality movement, it also provides an opportunity for the community to come together and celebrate.
Show Our Pride
Pride month is all about indulging in rainbow spirits and wonderful outfits. No matter how you identify within the community or even if you’re an ally, show your appreciation and support for the LGBTQ+ folks in your life. Hope & Wonder collection is designed to empower the queer community and raise awareness. Go for T-shirts that entail the Pride fashion flair to help stand out. Whether you’re participating at your local Pride parade or hosting an intimate celebration at home, you can team with jeans, chinos, or shorts. Take your style up a notch with colorful shoes and a baseball cap. Need to make a statement? Consider graphic tees with quotes to show your support for the community and never have to back down.
Rainbow Colors and Beyond
For makeup lovers, there are plenty of dazzlers in the Pride theme. Go for an eyeshadow palette infused with kindness and empathy, blended from a bold black or queer point of view, and delivered with the perfect pop of pure drama every face needs to be truly fabulous. You could even go for perfumes that proudly and conspicuously sport the rainbow and embodies liberty. Don’t just stop at makeup – make a statement with jewelry as well. Make your own history with bracelets, necklaces, and earrings that complement your outfit. We also have luggage sets that will get you jet-setting with pride wherever you go.
In current times, people are no more bound to wear outfits based on their gender. Wear your pride on your sleeves and shop the 2022 JCPenney Hope & Wonder Pride Collection that celebrates inclusivity. Take loads of pictures while you embrace your uniqueness and tag us at #AllAtJCP. Then, follow us on Facebook, Twitter, and Instagram to see if you are featured.