Shades by Shan

Makeup On a Mission:  Helping single parents in need through every makeup purchase.


Making fun, accessible and easy-to-use self-care products that have been called "the best on press-on nails" by beauty industry insiders.

Joanna Vargas

Thoughtfully formulating professional-grade, plant-based products with everyone in mind.

Reina Rebelde

Honoring Latinas at every step of their beauty ritual with cruelty-free products.

Bomba Curls

Empowering curlistas across the world to define their own standard of beauty.

Prados Beauty

Highlighting the beauty and resiliency of indigenous people and their stories. 


Cleaning up beauty with natural botanical ingredients from Latin America.

Madame Gabriela

Simple essential lip colors made from hydrating & nourishing ingredients.


Spreading love and honoring heritage through jewel-inspired fragrances.


Bringing results-driven luxury to all-natural skincare.

Jennifer Lopez

Her fragrances embody everything she stands for, created for the multifaceted, powerful woman.