Early Access Black Friday Jewelry Deals up to 75 % off coupon excluded select styles details shop nowShop NowShop NowDetailsShop Now

Jewelry & Watches Store

Reintroducing Modern Bride at JCPenney love is what you make it shop allShop All

Up to 60% Off
+ Extra 35% Off*
Fine Jewelry

with JCPenney Credit Card & coupon
select styles

Trend-Defining Style

Exquisite creations designed by a leader in luxury jewelry.

Effy Gemstones & Diamonds

Exquisite designs inspired by trends from around the globe.

Engagement Rings 101

Take the mystery out of making that important purchase.

Birthstone Guide

Discover what makes each month's birthstone unique.

Jewelry Education

Learn about the 4C's of diamonds, metal types and so much more.

24 or 12 Months
Special Financing

on qualifying fine jewelry and watch purchases by 12/31/22 on a JCPenney Credit Card. Get Details

*with JCPenney credit card & coupon, select styles.
**in sterling silver. Limited time special. Excluded from coupons & rewards. 

Shop from the Jewelry Store at JCPenney

Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.


Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.


Jewelry & Watches to Elevate Your Look

Simple yet elegant fine jewelry is sure to enhance your style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith, to pendant necklaces flush with birthstones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.


Experiment with fun and funky styles by choosing boldly colored fashion jewelry pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that meet your style requirements.


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