Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

$22.49with code

~~$34~~

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Almond Avocado Shampoo 12 oz.

$11.69with code

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

$9.90with code

The Doux Mousse Def Texture Foam Hair Mousse 7 oz.

$14.39with code

462

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

$22.49with code

~~$34~~

Mizani Foam Rollers

$36with code

Grace Eleyae Black Adjustable Slap | Satin Lined Cap Sleep Cap

$18with code

Urban Hydration Honey Repairing Shampoo - 16.9 oz.

$13.49with code

147

BeautyStat Peptide Wrinkle Relaxing Moisturizer

$61.20with code

BeautyStat Universal C Skin Refiner Face Serum

$55.80with code

Canviiy Scalp Bliss Itch Calming Serum

$17.99with code

BLK/OPL Precision Lip Definer

$7.65with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

DAILY DEAL!

$12sale

~~$21~~

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

$49.50with code

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

DAILY DEAL!

$12sale

~~$26~~

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Shakira Dance Eau De Toilette

$39.90

Reina Rebelde Matte Lip Color Stick

SPECIAL DEAL!

$10.80with code

~~$19~~

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

SPECIAL DEAL!

$6.48with code

~~$12~~

145

Ouidad Defrizzing Shampoo 33.8 oz.

$47.25with code

~~$70~~

Neogen Dermalogy Day Light Protection Airy Sunscreen 50 Ml

$28.80with code

Ouidad Advanced Climate Control Acc Defrizzing Conditioner - 33.8 oz.

$47.25with code

~~$70~~

Revel Nail Dip Powder

$8.99with code

Jason Wu Beauty Blush Trio

$17.10with code

KimChi Chic Beauty Twenty Five Palette - 01 Send Me Sprinkles

$28

Revel Gel Thinner Nail Polish

$6.29with code

KimChi Chic Beauty Undercover Hoe

$18

KimChi Chic Beauty Effin Sculpt

$12

KimChi Chic Beauty Give Me Grip Makeup Primer

$15

KimChi Chic Beauty That White Powder Set & Bake Powder

$22

I Dew Care Cake My Day Hydrating Face Mask

$22.50with code

NCLA Beauty Pink Champagne Body Care Set ($48 Value)

$32.40with code

Ouidad Detangler 8.5 oz.

$21.60with code

Revel Nail Tool Kit Value Set

$8.99with code

Ouidad Mongongo Hair Oil 1.7 oz.

$34.20with code

I Dew Care Glow Up Bubbles Brightening Face Mask

$13.50with code

I Dew Care Aqua Kitten Hydrating Hyaluronic Acid Peel-Off Mask

$20.70with code

114

Velour Lashes Multi-Day Lash Bond

$18with code

Velour Lashes Self-Stick Lash - Everyday Natural

$16.20with code

Shop Women Owned/Founded

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$72sale

~~$96~~

Olaplex No. 4 Bond Maintenance Shampoo 33.8 oz.

$72sale

~~$96~~

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,130

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,921

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 40% OFF

$29

271

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 40% OFF

$34

2,716

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,990

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

BUY 1 GET 1 40% OFF

$29

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

335

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

350

Kate Spade New York Eau De Parfum

$60 - $104

281

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Redken Brushable Hair Spray 10.2 oz.

BUY 1 GET 1 40% OFF

$29

229

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

415

Olaplex No 8 Bond Intense Moisture Hair Mask 3.3 oz.

$30

Carolina Herrera Very Good Girl Elixir Eau de Parfum

$160

751

Redken All Soft Argan-6 Hair Oil 3.4 oz.

BUY 1 GET 1 40% OFF

$40

147

Juicy Couture Viva La Juicy Eau De Parfum

$76 - $129

105

Mirabella Phototherapy 7-Color Led Facial Mask With Infrared

$179.10with code

Carolina Herrera Good Girl Blush Elixir

$160 - $182

570

Ouidad Defrizzing Shampoo 33.8 oz.

$47.25with code

~~$70~~