Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

GOLF le FLEUR* French Waltz Eau De Parfum Travel Spray

$40

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

$30.60with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

$30.60with code

Design Essentials Wave By Design Define & Shine 2-N-1 Dry Finishing Hair Lotion 8 oz.

$12.60with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Almond Avocado Shampoo 12 oz.

$11.69with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$28

3,111

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

$9.90with code

BLK/OPL TRUE COLOR® Soft Velvet Finishing Powder

$11.65with code

Design Essentials Diamonds Oil Sheen Spray Hair Oil 10 oz.

$10.80with code

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Design Essentials Almond & Avocado Daily Curl Revital Styling Product 8 oz.

$12.59with code

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

JENNIFER LOPEZ Promise 1 Oz Eau De Parfum 2-Pc Gift Set ($53 Value)

$39

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Prados Beauty Mini Sagrado Lippie

$13.50with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Colorgram Tintin Dory Lip Jam

$12.59with code

Cosrx Best Sellers Set-4 Piece

$22.50with code

rom&nd Juicy Roll Cheek

$13.49with code

I Dew Care Vitamin To Glow: Vitamin C Trio

$24.30with code

I'm meme Wonder Soft Layer Palette

$27with code

KimChi Chic Beauty Your Unicorn Mouth Lip Liner

KimChi Chic Beauty Mini Me That White Powder

$14

Cosrx Aha/Bha Clarifying Treatment Toner

$18with code

211

KimChi Chic Beauty Teddy Kim Palette

$34

152

Cosrx The Niacinamide 15 Serum Face Serum

$22.50with code

1,774

Neogen Probiotics Relief Cream

$35.10with code

Jason Wu Beauty Flora 15 Palette

$22.50with code

KimChi Chic Beauty Almost Catfished Setting Powder

$18

117

I Dew Care Sundae Scoop Face Mask Gift Set

$25.20with code

KimChi Chic Beauty That White Powder Set & Bake Powder

$22

I Dew Care Astro Kitten Peel Off Mask & Headband Set ($40 Value)

$25.20with code

132

I'm meme Lip Silhouette Gloss Tint

$16.20with code

I'm meme Color Key Ring Water Gel Lip Tint

$18with code

I'm meme Multi Stick Highlighter

$13.50with code

I Dew Care Dew Not Disturb Sleeping Mask

$20.70with code

Shop Women Owned/Founded

Redken Control 28 Hair Spray 9.8 oz.

$30

271

Redken Brushable Hair Spray 10.2 oz.

$30

229

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

$30

111

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

$30

Redken One United All-In-One Leave In Conditioner 13.5 oz.

$48

1,140

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

$30

415

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

336

Kate Spade New York Eau De Parfum

$60 - $104

281

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

$30

353

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Coach Poppy Eau De Parfum

$49 - $75

Kate Spade Sparkle Eau De Parfum Intense

$65 - $110

250

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,925

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$28

3,111

Carolina Herrera Bad Boy Extreme Eau de Parfum

$147

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Redken Deep Clean Dry Shampoo 3.1 oz.

$15.99sale

~~$27~~

4,331

Redken Styling Full Volume Hair Mousse 12.1 oz.

$30

284

Juicy Couture Viva La Juicy Eau De Parfum

$76 - $129

106

Coach for Men Eau de Toilette 3-Pc Gift Set

$116

Redken Extreme Length Triple Action Treatment Hair Mask 8.5 oz.

$38

370

Carolina Herrera Bad Boy Eau De Toilette

$104 - $125

Carolina Herrera Bad Boy Cobalt Eau de Parfum

$125 - $153

410