Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

$22.49with code

~~$34~~

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Almond Avocado Shampoo 12 oz.

$11.69with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Mizani Miracle 25 Leave In Hair Cream 9 oz.

$26.50

328

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Design Essentials Agave & Lavender Moisturizing & Strengthening Shampoo 12 oz.

$10.79with code

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

$9.90with code

Mizani Press Agent Conditioner 33.8 oz.

$34.99sale

~~$56~~

Design Essentials Coconut & Monoi Hair Gel 12 oz.

$11.69with code

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Mizani Moisture Fusion Gentle Clarifying Shampoo 16.9 oz.

$36

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

$22.49with code

~~$34~~

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

$49.50with code

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Shakira Dance Eau De Toilette

$39.90

Reina Rebelde Matte Lip Color Stick

$17.10with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Ouidad Defrizzing Shampoo 33.8 oz.

$47.25with code

~~$70~~

Colorgram Tintin Dory Lip Jam

$12.59with code

I'm meme Multi Cube 2-in-1 Pallete

$19.80with code

Revel Nail Dip Powder Two Color Starter Kit Value Set

$22.49with code

KimChi Chic Beauty Spinning Hearts Duo

KimChi Chic Beauty Glitter Sharts Body Glitter

$10

Jason Wu Beauty Ready Set Matte Powder

$18with code

KimChi Chic Beauty Giant Puff Puff Pass Set & Bake Powder

$55

I'm meme Multi Stick Shading Bronzer

$13.50with code

Cosrx Hyaluronic Acid Hydra Power Essence Eye Treatment

$22.50with code

Ouidad Coil Infusion Drink Up Cleansing Conditioner 12 oz.

$12.99clearance

~~$26~~

I'm meme Shadow Stick Glitter

$13.50with code

I'm meme Multi Stick Dual

$18with code

NCLA Beauty Amalfi Coast Body Scrub + Body Butter Gift Set ($48 Value)

$36

Jason Wu Beauty Highlight Trio

$14.40with code

NCLA Beauty Pink Champagne Body Care Set ($48 Value)

$32.40with code

KimChi Chic Beauty Undercover Hoe

$18

I Dew Care Starlit Kitten Brightening Hydrogel Eye Patch

$13.50with code

KimChi Chic Beauty A Really Good Foundation Brush

$14

KimChi Chic Beauty Give Me Grip Makeup Primer

$15

Shop Women Owned/Founded

Olaplex No. 4 Bond Maintenance Shampoo 33.8 oz.

$72sale

~~$96~~

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$72sale

~~$96~~

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,128

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 40% OFF

$34

2,715

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

BUY 1 GET 1 40% OFF

$29

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

335

Redken All Soft Argan-6 Hair Oil 3.4 oz.

BUY 1 GET 1 40% OFF

$40

147

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 40% OFF

$29

271

Coach For Men Eau De Toilette, 3.3 Oz

$116

104

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

415

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,919

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

350

Mizani Miracle 25 Leave In Hair Cream 9 oz.

$26.50

328

Redken Brushable Hair Spray 10.2 oz.

BUY 1 GET 1 40% OFF

$29

229

Olaplex No 7 Bonding Hair Oil 1 oz.

$32

Redken Extreme Length Triple Action Treatment Hair Mask 8.5 oz.

BUY 1 GET 1 40% OFF

$36

368

Redken Extreme Length Sealer Leave In Conditioner 5.1 oz.

BUY 1 GET 1 40% OFF

$34

255

Coach Poppy Eau De Parfum

$49 - $75

Philosophy Amazing Grace Edt 3 Pc Set ($143 Value)

$88

2,974

Olaplex No 8 Bond Intense Moisture Hair Mask 3.3 oz.

$30

Coach Poppy Crush Eau De Parfum, 1 Oz

$49