Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

BUY 1 GET 1 40% OFF

$28

Sienna Naturals Daily Elixir Scalp Oil

BUY 1 GET 1 40% OFF

$32

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Lamik Beauty Revelation Brow Duo

$44.10with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

BUY 1 GET 1 40% OFF

$26.50

3,110

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$42

3,079

Design Essentials Curl Enhancing Hair Mousse 10 oz.

BUY 1 GET 1 40% OFF

$15.99

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

BUY 1 GET 1 40% OFF

$14.99

Mizani Moisture Fusion Intense Moisturizing Hair Mask 16.9 oz.

BUY 1 GET 1 40% OFF

$42

436

Design Essentials Coconut & Monoi Deep Moisture Milk Soufflé Hair Cream 12 oz.

BUY 1 GET 1 40% OFF

$13.99

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

BUY 1 GET 1 40% OFF

$17.99

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

BUY 1 GET 1 40% OFF

$13

Mizani Miracle 25 Leave In Hair Cream 9 oz.

BUY 1 GET 1 40% OFF

$26.50

328

Design Essentials Shampoo 12 oz.

BUY 1 GET 1 40% OFF

$12.99

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Diamonds Oil Sheen Spray Hair Oil 10 oz.

BUY 1 GET 1 40% OFF

$12

BLK/OPL True Color Skin Perfecting Stick Foundation Spf 15

$13.05with code

201

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

BUY 1 GET 1 40% OFF

$11

Design Essentials Wave By Design Define & Shine 2-N-1 Dry Finishing Hair Lotion 8 oz.

BUY 1 GET 1 40% OFF

$14

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

BUY 1 GET 1 40% OFF

$13

The Doux Mousse Def Texture Foam Hair Mousse 7 oz.

BUY 1 GET 1 40% OFF

$15.99

457

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

BUY 1 GET 1 40% OFF

$13.99

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$72

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

BUY 1 GET 1 40% OFF

$22

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

BUY 1 GET 1 40% OFF

$55

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

BUY 1 GET 1 40% OFF

$28

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

BUY 1 GET 1 40% OFF

$27

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan Setting Spray

$25.20with code

Shakira Dance Eau De Toilette

$39.90

Reina Rebelde Matte Lip Color Stick

$17.10with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

By Wishtrend Propolis Energy Calming Ampoule Face Serum

$28.80with code

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Ouidad Heat And Humidity Strong Hold Hair Gel 33.8 oz.

$37.99clearance

~~$75~~

KimChi Chic Beauty Puff Puff Pass Set & Bake Powder

$22

406

KimChi Chic Beauty Pearl Gone Wild Pressed Shimmer Highlighter

$26

154

Revel Nail Dip Powder Two Color Starter Kit Value Set

$22.49with code

I'm meme Multi Stick Blusher

$13.50with code

KimChi Chic Beauty Thailor Bronzer

$16

Hanskin Vitamin C Glow Serum Face Serum

$32.40with code

KimChi Chic Beauty Mini Me That White Powder

$14

Hanskin Vitamin A Glow Retinol Cream Facial Moisturizer

$29.70with code

KimChi Chic Beauty A Really Good Mascara - 02 Volume And Curling

$18

NCLA Beauty Amalfi Coast Body Scrub + Body Butter Gift Set ($48 Value)

$36

I Dew Care Rolling With It Facial Massage Roller

$10.80with code

Revel Ez Care Pro Base Nail Polish

$6.29with code

Velour Lashes Lash Clean Full 140ml

$20.70with code

I'm meme Multi Cube 2-in-1 Pallete

$19.80with code

Ouidad Mongongo Hair Oil 1.7 oz.

BUY 1 GET 1 40% OFF

$38

Velour Lashes Self-Stick Lash - Everyday Natural

$16.20with code

Hanskin Vitamin C Glow Capsule Lotion

$28.80with code

Ouidad Advanced Climate Control Acc Defrizzing Conditioner - 33.8 oz.

BUY 1 GET 1 40% OFF

$70

Shop Women Owned/Founded

Kate Spade New York Eau De Parfum

$60 - $104

281

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,104

Coach Poppy Eau De Parfum

$49 - $75

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

BUY 1 GET 1 40% OFF

$26.50

3,110

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,950

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,901

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$42

3,079

Kate Spade Bloom Eau De Toilette

$57 - $99

282

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

331

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,390

Coach For Men Eau De Toilette, 3.3 Oz

$116

104

Juicy Couture Viva La Juicy Eau De Parfum

$76 - $129

105

Kate Spade Sparkle Eau De Parfum Intense

$65 - $110

249

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

348

Coach Dreams Sunset Eau De Parfum

$124

783

Mizani Moisture Fusion Intense Moisturizing Hair Mask 16.9 oz.

BUY 1 GET 1 40% OFF

$42

436

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 40% OFF

$29

267

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

414

Coach Dreams Eau De Parfum

$124

1,145

Mizani Miracle 25 Leave In Hair Cream 9 oz.

BUY 1 GET 1 40% OFF

$26.50

328

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 40% OFF

$34

2,712

Coach Poppy Crush Eau De Parfum 2-Pc Gift Set

$50

Coach Dreams Moonlight Eau De Parfum 4-Pc Gift Set ($169 Value) Perfume Set

$117