Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

BUY 1 GET 1 40% OFF

$28

Sienna Naturals Daily Elixir Scalp Oil

BUY 1 GET 1 40% OFF

$32

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

BUY 1 GET 1 40% OFF

$20

Lamik Beauty Revelation Brow Duo

$44.10with code

Design Essentials Curl Enhancing Hair Mousse 10 oz.

BUY 1 GET 1 40% OFF

$15.99

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

BUY 1 GET 1 40% OFF

$13.99

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

BUY 1 GET 1 40% OFF

$13

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

BUY 1 GET 1 40% OFF

$17.99

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

BUY 1 GET 1 40% OFF

$14.99

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

BUY 1 GET 1 40% OFF

$13

Design Essentials Diamonds Oil Sheen Spray Hair Oil 10 oz.

BUY 1 GET 1 40% OFF

$12

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

BUY 1 GET 1 40% OFF

$26.50

3,111

Mizani Press Agent Shampoo 8.5 oz.

BUY 1 GET 1 40% OFF

$26.50

Mizani Scalp Care Calming Hair Lotion 4 oz.

BUY 1 GET 1 40% OFF

$26.50

300

The Doux We Want Easy Tamer Hair wax 8 oz.

$12.59with code

BeautyStat Brighten & Strengthen Travel Starter Kit

$44.10with code

The Doux Bee Girl Collection: Crazy Sexy Curl Honey Setting Foam Hair Mousse

$14.39with code

295

Rucker Roots Smoothing Sulfate-Free Shampoo - 8 oz.

$12.59with code

BLK/OPL Mist Me Not Priming Spray

$12.15with code

BLK/OPL Lip Oil

$8.10with code

Rucker Roots Anti Frizz Growth Hair Serum 4 oz.

$17.99with code

BLK/OPL True Tone Brightening Concealer

$9.85with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$72

JENNIFER LOPEZ Limitless Eau De Parfum

$40 - $72

Bomba Curls Forbidden Hair Oil

BUY 1 GET 1 40% OFF

$22

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

BUY 1 GET 1 40% OFF

$55

Prados Beauty Sagrado Eyeshadow Palette

$23.99clearance

~~$48~~

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

BUY 1 GET 1 40% OFF

$28

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

BUY 1 GET 1 40% OFF

$27

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan Setting Spray

$25.20with code

Shakira Dance Eau De Toilette

$39.90

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

By Wishtrend Propolis Energy Calming Ampoule Face Serum

$28.80with code

Ouidad Heat And Humidity Strong Hold Hair Gel 33.8 oz.

$37.99clearance

~~$75~~

Velour Lashes Self-Stick Lash - Everyday Natural

$16.20with code

Cosrx Best Sellers Set-4 Piece

$22.50with code

Hanskin Vitamin A Glow Retinol Cream Facial Moisturizer

$29.70with code

Velour Lashes Xtensions Lash Clusters - Hybrid

$21.60with code

Hanskin Hyaluron Exfoliating Aha Treatment Exfoliator

$24.30with code

Hanskin Hyaluron Skin Essence Moisturizer

$22.50with code

Neogen Probiotics Relief Cream

$35.10with code

Neogen Probiotics Double Action Serum Face Serum

$37.80with code

NCLA Beauty Amalfi Coast Body Scrub + Body Butter Gift Set ($48 Value)

$36

By Wishtrend Propolis Energy Boosting Essence 100 Ml

$20.70with code

Cosrx The Ceramide Skin Barrier Facial Moisturizer

$20.70with code

I Dew Care Glow Up Bubbles Brightening Face Mask

$13.50with code

O.R.G. Skincare Organic Mineral Peel Face

$32.40with code

Neogen Dermalogy Calming Cica Tree Micellar Cleansing Foam

$15.30with code

Revel Ez Care Pro Base Nail Polish

$6.29with code

Ouidad Moisture Lock Mongongo Oil Multiuse Curl Treatment Hair Mousse 1.7 oz.

BUY 1 GET 1 40% OFF

$38

I Dew Care Glow Easy Lip Oil- Rasberry

$13.50with code

Velour Lashes Velour-Xtensions Self-Stick Clusters: Soft & Wispy

$16.20with code

I Dew Care Cake My Day Hydrating Face Mask

$22.50with code

Hanskin Vitamin C Glow Face Mask

$28.80with code

Shop Women Owned/Founded

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 40% OFF

$29

266

Redken Brushable Hair Spray 10.2 oz.

BUY 1 GET 1 40% OFF

$29

225

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,098

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

BUY 1 GET 1 40% OFF

$29

108

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,884

Mirabella Phototherapy 7-Color Led Facial Mask With Infrared

$179.10with code

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

BUY 1 GET 1 40% OFF

$29

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

413

Kate Spade New York Eau De Parfum

$60 - $104

281

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

329

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Coach For Men Eau De Toilette, 3.3 Oz

$116

104

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

347

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,388

Redken Deep Clean Dry Shampoo 3.1 oz.

BUY 1 GET 1 40% OFF

$27

4,324

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$96

Coach Poppy Eau De Parfum

$49 - $75

Redken Style Volume Maximizer Hair Spray 8.5 oz.

BUY 1 GET 1 40% OFF

$31

259

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

BUY 1 GET 1 40% OFF

$26.50

3,111

Carolina Herrera Bad Boy Cobalt Eau de Parfum

$125 - $153

388

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,878

Velour Lashes Self-Stick Lash - Everyday Natural

$16.20with code

Mirabella Perfecting Concealer Invincible For All

$25.20with code

Carolina Herrera Bad Boy Cobalt Elixir Eau de Parfum

$144

712