Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$28

3,112

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Wave By Design Define & Shine 2-N-1 Dry Finishing Hair Lotion 8 oz.

$12.60with code

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

$43

3,081

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Mizani Wonder Crown Scalp Treatment 6.8 oz.

$27.50

1,164

Mizani Press Agent Raincoat Styling Cream Hair Cream 5.1 oz.

$27.50

Kreyol Essence Haitian Black Castor Lavender Hibiscus Hair Oil 2 oz.

$18with code

Mizani True Texture Moisture Replenish Liter Shampoo

$56

Mizani Scalp Care Shampoo 16.9 oz.

$31

338

Sienna Naturals H.A.P.I Shampoo

$25.20with code

BeautyStat Triple-Plump Coconut Milk Serum Face Serum

$37.80with code

Kreyol Essence Haitian Black Castor Oil Scalp Care Shampoo 8 oz.

$19.80with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

JENNIFER LOPEZ Promise 1 Oz Eau De Parfum 2-Pc Gift Set ($53 Value)

$39

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Prados Beauty Mini Sagrado Lippie

$13.50with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Cosrx The 6 Peptide Skin Booster Face Serum

$18.90with code

26,272

rom&nd Glasting Melting Balm

$12.59with code

Cosrx The Niacinamide 15 Serum Face Serum

$22.50with code

1,776

Ouidad Moisture Lock Whipped Curls Daily Conditioner & Styling Primer Hair Mousse 8.5 oz.

$23.40with code

Ouidad Coil Infusion Soft Stretch Priming Milk Leave In Conditioner 10 oz.

$13.99clearance

~~$28~~

Jason Wu Beauty Ready Set Matte Powder

$18with code

I'm meme Multi Cube 2-in-1 Pallete

$19.80with code

NCLA Beauty Mini Shortbread Cookie And Peppermint Bark Lip Balms To Go

$13.50with code

Ouidad Defrizzing Shampoo 8.5 oz.

$21.60with code

Jason Wu Beauty Wu Prime So Soft

$17.10with code

KimChi Chic Beauty Stage Proof Matte Setting Spray Mini Me

$12

Cosrx Honey Glow Kit Value Set

$22.50with code

Ouidad Advanced Climate Control Defrizzing Conditioner - 8.5 oz.

$21.60with code

KimChi Chic Beauty Glitter Sharts Body Glitter

$10

NCLA Beauty Mini Butter Cookies Lip Care Trio

$13.50with code

Ouidad Moisture Lock Mongongo Oil Multiuse Curl Treatment Hair Mousse 1.7 oz.

$34.20with code

I Dew Care Starlit Kitten Brightening Hydrogel Eye Patch

$13.50with code

Hanskin Hyaluron Exfoliating Aha Treatment Exfoliator

$24.30with code

KimChi Chic Beauty Kim Cheeky Lip & Cheek Stick

$13

KimChi Chic Beauty Give Me Grip Makeup Primer

$15

Shop Women Owned/Founded

Redken Control 28 Hair Spray 9.8 oz.

$15.99sale

~~$30~~

272

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Carolina Herrera Good Girl Blush Elixir

$160 - $182

570

Carolina Herrera Very Good Girl Elixir Eau de Parfum

$160

752

Redken Brushable Hair Spray 10.2 oz.

$15.99sale

~~$30~~

229

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

$15.99sale

~~$30~~

111

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

$15.99sale

~~$30~~

Carolina Herrera Bad Boy Extreme Eau de Parfum

$147

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

3,000

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,925

Coach For Men Eau De Toilette, 3.3 Oz

$116

104

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

336

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$48

1,142

Carolina Herrera Bad Boy Cobalt Eau de Parfum

$125 - $153

410

Coach Poppy Eau De Parfum

$49 - $75

Kate Spade Sparkle Eau De Parfum Intense

$65 - $110

250

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Coach For Women Eau De Parfum

$132

382

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$28

3,112

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$96

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

$43

3,081

Redken Styling Max Sculpting Hair Gel 8.5 oz.

BUY 1 GET 1 40% OFF

$28

Redken Deep Clean Dry Shampoo 3.1 oz.

$15.99sale

~~$27~~

4,331

Kate Spade New York Eau De Parfum

$60 - $104

281