Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

BUY 1 GET 1 40% OFF

$13.99

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

BUY 1 GET 1 40% OFF

$14.99

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

BUY 1 GET 1 40% OFF

$15.99

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

BUY 1 GET 1 40% OFF

$34

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

BLK/OPL True Color Skin Perfecting Stick Foundation Spf 15

LIMITED TIME SPECIAL!

$11.60sale

~~$14.50~~

204

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,110

Design Essentials Almond Avocado Shampoo 12 oz.

BUY 1 GET 1 40% OFF

$12.99

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

BUY 1 GET 1 40% OFF

$13

Mizani® Strength Fusion Intense Nighttime Treatment - 5 oz.

$26.50

Grace Eleyae Black Adjustable Slap | Satin Lined Cap

$18with code

Mizani Foam Rollers

$36with code

Mizani Style Shifter Coco Dew Pre-Styling & Restyling Refresher Spray-6.8 oz.

$26.50

Urban Hydration Honey Growth & Repair Style Hair Cream-8.4 oz.

$13.49with code

Mizani Cream Cleansing Conditioner Conditioner 16.9 oz.

$36

BeautyStat Brighten & Strengthen Travel Starter Kit

$44.10with code

BeautyStat Peptide Wrinkle Relaxing Moisturizer

$61.20with code

Urban Hydration Honey Moisturizer Hair Lotion 9.1 oz.

$13.49with code

144

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$72

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

$49.50with code

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan Setting Spray

$25.20with code

Shakira Dance Eau De Toilette

$39.90

Reina Rebelde Matte Lip Color Stick

$17.10with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

By Wishtrend Propolis Energy Calming Ampoule Face Serum

$28.80with code

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

KimChi Chic Beauty Teddy Kim Palette

$34

145

rom&nd The Juicy Lasting Tint

$13.49with code

Cosrx Best Sellers Set-4 Piece

$22.50with code

KimChi Chic Beauty Pearl Gone Wild Pressed Shimmer Highlighter

$26

154

Ouidad Advanced Climate Control® Heat & Humidity Gel - 8.5 oz.

$23.40with code

KimChi Chic Beauty Almost Catfished Setting Powder

$18

I Dew Care Sundae Scoop Face Mask Gift Set

$25.20with code

KimChi Chic Beauty Mini Me That White Powder

$14

KimChi Chic Beauty Effin Sculpt

$12

Ouidad Defrizzing Shampoo 33.8 oz.

$63with code

NCLA Beauty Amalfi Coast Body Scrub + Body Butter Gift Set ($48 Value)

$36

KimChi Chic Beauty Spinning Hearts Duo

Jason Wu Beauty Opal Stick

$10.80with code

I'm meme Color Key Ring Water Gel Lip Tint

$18with code

I'm meme Multi Stick Highlighter

$13.50with code

Ouidad Mongongo Hair Oil 1.7 oz.

$34.20with code

Ouidad Curl Recovery Whipped Curls Hair Mousse 8.5 oz.

$23.40with code

KimChi Chic Beauty A Really Good Foundation Brush

$14

Hanskin Vitamin C Glow Powder Cleanser

$25.20with code

Shop Women Owned/Founded

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,106

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 40% OFF

$29

268

Juicy Couture Viva La Juicy Eau De Parfum

$76 - $129

105

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,957

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

414

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

348

Kate Spade New York Eau De Parfum

$60 - $104

281

Coach Poppy Eau De Parfum

$49 - $75

Redken All Soft Argan-6 Hair Oil 3.4 oz.

BUY 1 GET 1 40% OFF

$40

143

Redken Shine Flash Styling Product 3.4 oz.

BUY 1 GET 1 40% OFF

$24

476

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

331

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,110

Carolina Herrera Good Girl Blush Elixir

$160 - $182

567

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 40% OFF

$34

2,713

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,390

Mizani® Strength Fusion Intense Nighttime Treatment - 5 oz.

$26.50

Olaplex No 3 Perfector Hair Treatment 3.3 oz.

$30

8,572

Coach Dreams Moonlight Eau De Parfum

$124

280

Grace Eleyae Black Adjustable Slap | Satin Lined Cap

$18with code

Mizani Foam Rollers

$36with code

Mizani Style Shifter Coco Dew Pre-Styling & Restyling Refresher Spray-6.8 oz.

$26.50

The Renatural Wig Fix Transparent Headband Womens Headband

$22.50with code

Philosophy Iced Mint Lemonade Hydrating Shower Gel 480ml

$28