Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

$30.60with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

$30.60with code

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

$38.70with code

3,081

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$25.20with code

3,113

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Design Essentials Almond Avocado Shampoo 12 oz.

$11.69with code

Buttah Skin Cocoshea Transforming Skin Kit

$58.50with code

Design Essentials Wave By Design Define & Shine 2-N-1 Dry Finishing Hair Lotion 8 oz.

$12.60with code

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

$9.90with code

Design Essentials Agave & Lavender Moisturizing & Detangling Conditioner 12 oz.

$10.79with code

Mizani Style Shifter Coco Dew Pre-Styling & Restyling Refresher Spray-6.8 oz.

$24.75with code

Rucker Roots Smoothing Sulfate-Free Shampoo - 8 oz.

$12.59with code

Urban Hydration Honey Growth & Repair Style Hair Cream-8.4 oz.

$13.49with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

JENNIFER LOPEZ Promise 1 Oz Eau De Parfum 2-Pc Gift Set ($53 Value)

$39

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Prados Beauty Mini Sagrado Lippie

$13.50with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

KimChi Chic Beauty Puff Puff Pass Set & Bake Powder

$22

2,080

Ouidad Heat And Humidity Strong Hold Hair Gel 33.8 oz.

$37.99clearance

~~$75~~

Cosrx All About Snail Kit Value Set

$22.50with code

Cosrx Best Sellers Set-4 Piece

$22.50with code

Revel Nail Dip Powder Two Color Starter Kit Value Set

$22.49with code

I'm meme Wonder Soft Layer Palette

$27with code

KimChi Chic Beauty Twenty Five Palette - 02 Send Me Nude'Les

$28

Jason Wu Beauty Blush Trio

$17.10with code

Cosrx Bha Blackhead Power Liquid Toner

$22.50with code

158

Jason Wu Beauty Wu Prime So Soft

$17.10with code

KimChi Chic Beauty That White Powder Set & Bake Powder

$22

KimChi Chic Beauty Thailor Blush Duo

$16

KimChi Chic Beauty Mini Me That White Powder

$14

Ouidad Curl Quencher Moisturizing Shampoo 8.5 oz.

$11.99clearance

~~$24~~

NCLA Beauty Mini Butter Cookies Lip Care Trio

$15

KimChi Chic Beauty Glitter Sharts Body Glitter

$10

Ouidad Advanced Climate Control® Restore + Revive Bi-Phase Leave In Conditioner 6.8 oz.

$15.99clearance

~~$32~~

I Dew Care Vitamin To Glow: Vitamin C Trio

$24.30with code

Hanskin Vitamin A Glow Retinol Cream Facial Moisturizer

$29.70with code

I'm meme Multi Stick Blusher

$13.50with code

Shop Women Owned/Founded

Carolina Herrera Very Good Girl Elixir Eau de Parfum

$160

753

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Carolina Herrera Good Girl Blush Elixir

$160 - $182

570

Carolina Herrera Bad Boy Cobalt Elixir Eau de Parfum

$144

713

Redken Control 28 Hair Spray 9.8 oz.

$14.39with code

~~$30~~

272

Carolina Herrera Bad Boy 3-Pc Gift Set

$183

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,926

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

3,011

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$48

1,143

Redken Brushable Hair Spray 10.2 oz.

$14.39with code

~~$30~~

229

Carolina Herrera Bad Boy Eau De Toilette

$104 - $125

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

$14.39with code

~~$30~~

111

Carolina Herrera Bad Boy Extreme Eau de Parfum

$147

Carolina Herrera Bad Boy Cobalt Eau de Parfum

$125 - $153

411

Coach Poppy Eau De Parfum

$49 - $75

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$30

415

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$30

353

Coach For Women Eau De Parfum

$132

382

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$96

Mizani Miracle Milk Leave In Conditioner 13.5 oz.

$38.70with code

3,081

Juicy Couture Viva La Juicy Eau de Parfum 4 Piece Discovery Set

$50

Kate Spade New York Eau De Parfum

$60 - $104

281

Coach Dreams Moonlight Eau De Parfum 4-Pc Gift Set ($169 Value) Perfume Set

$117