Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 50% OFF

$34

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

BUY 1 GET 1 50% OFF

$34

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

BUY 1 GET 1 50% OFF

$17.99

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

BUY 1 GET 1 50% OFF

$15.99

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

BUY 1 GET 1 50% OFF

$13.99

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

BUY 1 GET 1 50% OFF

$13

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

BUY 1 GET 1 50% OFF

$13

Design Essentials Almond Avocado Shampoo 12 oz.

BUY 1 GET 1 50% OFF

$12.99

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

BUY 1 GET 1 50% OFF

$15.99

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

BUY 1 GET 1 50% OFF

$14.99

Design Essentials Diamonds Oil Sheen Spray Hair Oil 10 oz.

BUY 1 GET 1 50% OFF

$12

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

BUY 1 GET 1 50% OFF

$11

Design Essentials Coconut & Monoi Deep Moisture Milk Soufflé Hair Cream 12 oz.

BUY 1 GET 1 50% OFF

$13.99

Design Essentials Almond & Avocado Daily Curl Revital Styling Product 8 oz.

BUY 1 GET 1 50% OFF

$13.99

Mizani Styling Foam Wrap - 8.5 oz.

$26.50

Mizani Cream Cleansing Conditioner Conditioner 16.9 oz.

$36

Flawless Restoring Exotic Oil Treatment

$9.89with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Prados Beauty Mini Sagrado Lippie

$13.50with code

Prados Beauty Sagrado Blush

$13.50with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Ouidad Advanced Climate Control Acc Defrizzing Conditioner - 33.8 oz.

BUY 1 GET 1 50% OFF

$70

KimChi Chic Beauty Puff Puff Pass Set & Bake Powder

$22

1,316

Ouidad Defrizzing Shampoo 33.8 oz.

BUY 1 GET 1 50% OFF

$70

Cosrx Best Sellers Set-4 Piece

$22.50with code

KimChi Chic Beauty Pearl Gone Wild Pressed Shimmer Highlighter

$26

155

Revel Lavender Pen Cuticle Oil

$5.39with code

Cosrx Hyaluronic Acid Hydra Power Essence Eye Treatment

$22.50with code

Hanskin Hyaluron Serum Eye Treatment

$28.80with code

KimChi Chic Beauty Undercover Hoe

$18

KimChi Chic Beauty A Really Good Mascara - 01 Volume And Lengthening

$18

I Dew Care Timeout Blemish Patch Original

$13.50with code

KimChi Chic Beauty Spinning Hearts Duo

Jason Wu Beauty Wu Prime So Soft

$17.10with code

Neogen Probiotics Double Action Serum Face Serum

$37.80with code

Velour Lashes Pretty Big Deal Mascara

$23.40with code

Jason Wu Beauty Sunlight Bronzer Trio

$14.40with code

Ouidad Moisture Lock Mongongo Oil Multiuse Curl Treatment Hair Mousse 1.7 oz.

$34.20with code

Ouidad Mongongo Hair Oil 1.7 oz.

$34.20with code

NCLA Beauty Hey Sugar Passion Fruit Body Scrub

$32.40with code

Revel Gel Thinner Nail Polish

$6.29with code

Shop Women Owned/Founded

Olaplex No. 4 Bond Maintenance Shampoo 33.8 oz.

$96

Olaplex No. 5 Bond Maintenance Conditioner 33.8 oz.

$96

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,995

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 50% OFF

$45

1,135

Carolina Herrera Good Girl Blush Elixir

$160 - $182

570

Olaplex No 8 Bond Intense Moisture Hair Mask 3.3 oz.

$30

Redken Control 28 Hair Spray 9.8 oz.

BUY 1 GET 1 50% OFF

$29

271

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,923

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 50% OFF

$34

1,391

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

BUY 1 GET 1 50% OFF

$29

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 50% OFF

$34

335

Carolina Herrera Bad Boy Eau De Toilette

$104 - $125

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 50% OFF

$29

351

Ouidad Advanced Climate Control Acc Defrizzing Conditioner - 33.8 oz.

BUY 1 GET 1 50% OFF

$70

Kate Spade New York Eau De Parfum

$60 - $104

281

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 50% OFF

$34

2,716

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 50% OFF

$29

415

Mirabella Invincible For All Anti-Aging HD Foundation

$40.50with code

Redken Brushable Hair Spray 10.2 oz.

BUY 1 GET 1 50% OFF

$29

229

Coach Poppy Eau De Parfum

$49 - $75

Redken Curls Hair Treatment 5.1 oz.

BUY 1 GET 1 50% OFF

$34

481

Carolina Herrera Very Good Girl Elixir Eau de Parfum

$160

751