Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

GOLF le FLEUR* French Waltz Eau De Parfum Travel Spray

$40

Design Essentials Almond & Avocado Moisturizing & Detangling Conditioner 34 oz.

BUY 1 GET 1 40% OFF

$34

BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15

$13.05with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

BUY 1 GET 1 40% OFF

$34

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Design Essentials Almond Avocado Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Design Essentials Herbal Complex 4 Hair And Scalp Treatment 5 oz.

$11.70with code

Design Essentials Oat Protein And Henna Deep Cleansing Shampoo 12 oz.

$9.90with code

Design Essentials Almond Avocado Shampoo 12 oz.

$11.69with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Design Essentials Diamonds Oil Sheen Spray Hair Oil 10 oz.

$10.80with code

Design Essentials Wave By Design Define & Shine 2-N-1 Dry Finishing Hair Lotion 8 oz.

$12.60with code

Design Essentials Almond & Avocado Daily Curl Revital Styling Product 8 oz.

$12.59with code

Black Girl Sunscreen Spf 30 Moisturizing Sunscreen Lotion For Face And Body-3 Oz.

$14.39with code

Mizani Foam Rollers

$36with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$75

JENNIFER LOPEZ Limitless Eau De Parfum

$52 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

JENNIFER LOPEZ Promise 1 Oz Eau De Parfum 2-Pc Gift Set ($53 Value)

$39

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan The Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Prados Beauty Mini Sagrado Lippie

$13.50with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

Jason Wu Beauty Flora 25 Palette

$31.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

Jason Wu Beauty Hot Fluff Lipstick

$10.80with code

145

Jason Wu Beauty Brows Before Boys 02 Gus

$12.60with code

I'm meme Wonder Soft Layer Palette

$27with code

I'm meme Multi Cube 2-in-1 Pallete

$19.80with code

Hanskin Hyaluron Moisture Cream

$27with code

KimChi Chic Beauty Twenty Five Palette - 02 Send Me Nude'Les

$28

KimChi Chic Beauty Balm Chica Balm Balm

$10

Ouidad Moisture Lock Mongongo Oil Multiuse Curl Treatment Hair Mousse 1.7 oz.

$34.20with code

Velour Lashes Self-Stick Lash - Everyday Natural

$16.20with code

I'm meme Multi Stick Highlighter

$13.50with code

Hanskin Hyaluron Skin Essence Moisturizer

$22.50with code

KimChi Chic Beauty Spinning Hearts Duo

KimChi Chic Beauty Stage Proof Liquid Liner

$11

105

Cosrx Hyaluronic Acid Hydra Power Essence Eye Treatment

$22.50with code

KimChi Chic Beauty The Effin Primer - Matte

$20

Hanskin Vitamin A Glow Retinol Cream Facial Moisturizer

$29.70with code

Jason Wu Beauty Wu Prime So Soft

$17.10with code

I Dew Care Lets Get Sheet Faced Masks

$24.30with code

Hanskin Hyaluron Serum Eye Treatment

$28.80with code

KimChi Chic Beauty Undercover Hoe

$18

KimChi Chic Beauty A Really Good Mascara - 01 Volume And Lengthening

$18

Shop Women Owned/Founded

Redken Control 28 Hair Spray 9.8 oz.

$15.99sale

~~$29~~

271

Redken One United All-In-One Leave In Conditioner 13.5 oz.

BUY 1 GET 1 40% OFF

$45

1,140

Carolina Herrera Good Girl Blush Eau De Parfum

$153 - $176

1,925

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

$15.99sale

~~$29~~

111

Carolina Herrera Good Girl Blush Elixir

$160 - $182

570

Carolina Herrera Very Good Girl Eau De Parfum

$153 - $176

1,753

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,998

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

$15.99sale

~~$29~~

Redken Brushable Hair Spray 10.2 oz.

$15.99sale

~~$29~~

229

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

BUY 1 GET 1 40% OFF

$34

1,391

Redken Rebel Frizz Dismiss Tame Hair Cream - 8.5 oz.

BUY 1 GET 1 40% OFF

$34

336

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

BUY 1 GET 1 40% OFF

$29

415

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

BUY 1 GET 1 40% OFF

$29

352

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Coach Dreams Sunset Eau De Parfum

$124

783

Coach Poppy Eau De Parfum

$49 - $75

Carolina Herrera Very Good Girl Elixir Eau de Parfum

$160

752

Redken Moisture Restore Leave In Hair Treatment 5.1 oz.

BUY 1 GET 1 40% OFF

$34

2,717

Juicy Couture Viva La Juicy Eau De Parfum

$76 - $129

106

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,111

Kate Spade Sparkle Eau De Parfum Intense

$65 - $110

250

Kate Spade New York Eau De Parfum

$60 - $104

281

Redken Styling Pliable Paste Jar Hair Paste 5 oz.

BUY 1 GET 1 40% OFF

$28

130

Coach for Men Eau de Toilette 3-Pc Gift Set

$116