Shop Black Owned/Founded

Sienna Naturals Dew Magic Leave In Conditioner

$25.20with code

Sienna Naturals Daily Elixir Scalp Oil

$28.80with code

GOLF le FLEUR* French Waltz Eau De Parfum

$150 - $200

Kreyol Essence Haitain Black Castor Rosemary Peppermint Hair Oil 2 oz.

$18with code

Lamik Beauty Revelation Brow Duo

$44.10with code

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,110

Design Essentials Curl Enhancing Hair Mousse 10 oz.

$14.39with code

Design Essentials Rosemary And Mint Stimulating Super Moisturizing Conditioner 11 oz.

$11.70with code

Design Essentials Almond & Avocado Daily Moisturizing Hair Lotion 12 oz.

$13.49with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo 34 oz.

$30.60with code

Design Essentials Almond & Avocado Moisturizing & Detangling Sulfate-Free Conditioner 34 oz.

$30.60with code

Design Essentials Almond & Avocado Honey Curl Forming Custard Styling Product 12 oz.

$16.19with code

Design Essentials Shampoo 12 oz.

$11.69with code

Design Essentials Almond & Avocado Moisturizing & Detangling Leave In Conditioner 12 oz.

$12.59with code

Mizani® Rose H2O Conditioning Hairdress - 8 oz.

$26.50

Design Essentials Almond & Avocado Wash Day Deep Moisture Hair Mask 12 oz.

$14.39with code

Mizani True Texture Moisture Replenish Liter Shampoo

$56

Mizani Foam Rollers

$36with code

Urban Hydration Aloe Spot Cream Face Treatment

$15.29with code

144

Flawless Hydrating Detangling Shampoo

$9.89with code

Rucker Roots Smoothing Sulfate-Free Shampoo - 8 oz.

$12.59with code

Kreyol Essence Haitian Black Castor Mango Hair Oil 2 oz.

$21.60with code

Urban Hydration Aloe Face Mask

$15.29with code

139

Kreyol Essence Haitian Black Castor Oil Scalp Care Conditioner 8 oz.

$19.80with code

Shop Hispanic Owned/Founded

MESSI Platinum Eau De Parfum Exclusive To JCPenney

$72

JENNIFER LOPEZ Limitless Eau De Parfum

$40 - $72

Bomba Curls Forbidden Hair Oil

$19.80with code

Reina Rebelde Rebel Eye Definer Liquid Eyeliner

$17.10with code

Shakira Fucsia Eau De Parfum

$49

Lunar Beauty Nude Prism Blush

$31.50with code

Prados Beauty Matriarch Lipstick

$18.90with code

TOUS LoveMe The Onyx Parfum

$134

Inala Power Potion

$49.50with code

Prados Beauty Sagrado Eyeshadow Palette

$23.99clearance

~~$48~~

Reina Rebelde Bold Lip Pencil

$16.20with code

Shades By Shan Mini Loose Powder

$14.40with code

MESSI Platinum Eau De Parfum 4-Pc Gift Set ($145 Value) Exclusive To JCPenney

$92

Bomba Curls Forbidden Hair Mask

$25.20with code

Lunar Beauty Outer Dimension Face Palette

$44.10with code

Reina Rebelde Lip Brilliance

$16.20with code

Frida Kahlo Eau De Toilette Deluxe

$78

Shades By Shan Matte Lip Set

$23.40with code

TOUS LoveMe Eau De Parfum

$85 - $128

Inala Triple Threat Tonic

$24.30with code

Shades By Shan The Liquid Pen

$16.20with code

Prados Beauty Highlight Palette

$27with code

Shades By Shan Setting Spray

$25.20with code

Reina Rebelde Matte Lip Color Stick

$17.10with code

Shop AAPI Owned/Founded

Visha Skincare Mommy Bright Eye Booster

$40.50with code

NCLA Beauty Sugar Sugar Lip Scrub

$16

By Wishtrend Propolis Energy Calming Ampoule

$28.80with code

Ouidad Heat And Humidity Strong Hold Hair Gel 33.8 oz.

$37.99clearance

~~$75~~

Cosrx The Hyaluronic Acid 3 Serum

$22.50with code

117

NCLA Beauty Amalfi Coast Body Scrub + Body Butter Gift Set ($48 Value)

$36

Velour Lashes Xtensions Lash Clusters - Hybrid

$21.60with code

Hanskin Vitamin A Glow Retinol Cream Facial Moisturizer

$29.70with code

131416451

$32.40with code

Velour Lashes Lash Clean Full 140ml

$20.70with code

Velour Lashes Second Nature Fibre Lashes

$8.99clearance

~~$18~~

Kimchi A Really Good Foundation Brush

$12.60with code

Velour Lashes Would I Lie? Lashes

$19.80with code

I Dew Care Space Kitten Mask

$20.70with code

I Dew Care Gold Kitten Revitalizing Golden Peel Off Mask

$20.70with code

153

I Dew Care Glow Easy Lip Oil-Pomegranate

$13.50with code

Revel Ez Care Activator Nail Polish

$6.29with code

Velour Lashes Mini Me Lashes

$19.80with code

I Dew Care Glow Up Bubbles Brightening Face Mask

$13.50with code

Velour Lashes Lash Care Kit

$27with code

I Dew Care Plush Party Buttery Vitamin- C Lip Mask

$14.40with code

Ouidad Advanced Climate Control Acc Defrizzing Conditioner - 33.8 oz.

$63with code

NCLA Beauty Bath Treats 3 Pc Bath Bomb Set

$16.20with code

I Dew Care Cookie O' Glow Face Mask

$22.50with code

Shop Women Owned/Founded

Redken Control 28 Hair Spray 9.8 oz.

$15.99sale

~~$29~~

265

Redken Brushable Hair Spray 10.2 oz.

$15.99sale

~~$29~~

224

Redken Styling Max Hold Hairspray Hair Spray 9 oz.

$15.99sale

~~$29~~

107

Redken Styling Max Hold Spray Neutral Fragrance Hair Spray 9.1 oz.

$15.99sale

~~$29~~

Carolina Herrera Good Girl Eau De Parfum

$137 - $156

2,829

Redken One United All-In-One Leave In Conditioner 13.5 oz.

$45

1,067

Mizani Miracle Milk Leave In Conditioner 8.5 oz.

$26.50

3,110

Carolina Herrera Bad Boy Extreme Eau de Parfum

$147

Redken Deep Clean Dry Shampoo 3.1 oz.

$15.99sale

~~$27~~

4,324

Kate Spade Sparkle Eau De Parfum Intense

$65 - $110

249

Redken Styling Volume Root Lifter Spray Styling Product 10.5 oz.

$29

411

Mizani® Rose H2O Conditioning Hairdress - 8 oz.

$26.50

Rms Beauty Supernatural Radiance Serum Broad Spectrum Spf 30 Sunscreen

DAILY DEAL!

$24.50sale

~~$49~~

1,799

Redken Style Volume Maximizer Hair Spray 8.5 oz.

$15.99sale

~~$31~~

259

Mirabella Phototherapy 7-Color Led Facial Mask With Infrared

$179.10with code

Coach Poppy Eau De Parfum

$49 - $75

Redken Extreme Length Triple Action Treatment Hair Mask 8.5 oz.

$36

359

Dose Of Colors Liquid Matte Lipstick

$22.50with code

Redken Styling High Hold Thermal Spray Styling Product 4.2 oz.

$29

347

Redken Extreme Anti Snap Hair Treatment - 8.5 oz

$34

1,386

Olaplex No 3 Hair Perfector Hair Treatment 8.5 oz.

$56

8,599

Kate Spade Bloom Eau De Toilette

$57 - $99

282

Coach Dreams Eau De Parfum

$124

1,144

Mizani True Texture Moisture Replenish Liter Shampoo

$56