Top Brands

Levi's

With celebrated styles for everyone that include the iconic numbered denim, the brand has evolved from a workwear necessity to fashion essentials proving its longevity and popularity for your entire wardrobe.

adidas

Perform at the highest level wearing supportive athletic shoes or slides from an iconic brand trusted for over several decades. Each trendy style, designed to pair with any sport or casual activity, ensures comfort and protection.

Liz Claiborne

From blouses to jeans, accessories, and more, this heritage brand designs each piece from high-quality fabrics and materials for effortless wearability into your everyday lifestyle. You’ll find inspiration to enhance your wardrobe and home décor thanks to its founder’s love of functional style.

Arizona

Rooted in denim, branch out your wardrobe with everything the brand offers from graphic tees, hoodies, sweaters, dresses, accessories, and shoes.

a.n.a.

A New Approach is exactly what the brand brings to your everyday wardrobe with casual essentials, a wide selection of denim available in sizes 2-30W, and pieces to dress up your style.

Home Expressions

Make every room your favorite, with a décor that’s trendy, durable, and versatile. From affordable statement accents à la textured throw pillows, cozy blankets, or vases to bedding and bath solutions, indulge your living essentials with a collection you’ll want to come home to.

St. John's Bay

As a JCPenney brand exclusive, each men’s and women’s design is crafted with quality and comfort. Indulge your style with timeless and trendy staples like button-downs, jeans, polos, pants, suiting, and activewear made from durable fabrics to keep in rotation.

Carter's

Trusted for generations by parents and adults who care to dress their little ones from newborn to big kid in comfort, affordable styles. Fill their wardrobe with essential onesies, two- or three-piece sets, separates, knits, tees, socks, and more to keep up with their active, growing lifestyle.

Modern Bride

Enhance the opulence of your love with a sparkling ring exclusively designed for JCPenney. Align with your partner’s personal taste by choosing yellow-, white- or rose gold embellished with dazzling genuine or Lab Grown diamonds from the collection.

Signature by Modern Bride

Certified glamorous, opulent, and exclusive to JCPenney show your love with dazzling rings embellished with Lab Grown diamonds and quality stones in a variety of shapes including round, princess, or oval set on your choice of a 10K or 14K gold band.

Okie Dokie

Provide essentials to grow with your little one from newborn to toddler that are comfy, stylish, and safe from harsh dyes and substances. Mix and match colorful tees, bodysuits, jeans, shirts, dresses, or full sets for a versatile collection.

J. Ferrar

Established in quality and style, elevate your wardrobe with men’s clothing and accessories tailored for any occasion. See and feel the attention to detail with a selection of premium fabrics, patterns and design within every button-down shirt, knits, polos, pants, and shoes.

Biolage

The wide selection of professional shampoos, conditioners, serums, and enriching treatments bonds the unique collaboration of science and nature to support hair and scalp health. Their sustainability mission ensures each product is vegan-formulated, cruelty-free, and safe for the environment.

Calvin Klein

Give your senses the gift of bold, timeless perfumes and colognes for men and women. From light or citrus top notes with spicy mid accents, and a smooth, fresh finish, choose a fragrance profile to complement your natural essence.

Le Vian

Adorn your jewelry collection with the polished shine of a one-of-a-kind Vanilla Gold®, Strawberry Gold®, or Honey Gold® piece. Chocolate Diamonds®, Nude Diamonds®, and sparkling gemstones embellish each unique ring, necklace, or pair of earrings, enhancing the statement design.

Cooks

Take the lid off your cooking skills and enhance your kitchen with appliances to diversify your approach to every dish. Prepare delicious meals in stylish, professional-grade sets, individual pans, coffee makers, air fryers, utensils, and much more that are affordable, reliable, and safe.

e.l.f.

Design your look for the day, starting with your eyes, lips, and face, using award-winning makeup and skincare products that showcase your individuality. With bold colors for maximalists to modest, natural looks, every product is always vegan, cruelty-free, and never tested on animals.

Haggar

Made from premium, easy-care fabrics construct your wardrobe with everyday essentials from button-down shirts, coats, shorts, polos, and suit separates. Plus, thanks to its wrinkle-free technology and comfortable waistband, it continues to be America’s #1 men’s brand for casual and dress pants.

Hanes

Stock up on comfortable and supportive essentials from undershirts, tees, boxers, socks, and briefs for everyday dressing for the whole family. And refresh your active- and loungewear with breathable hoodies, joggers, shorts, and more.

Xersion

Make your wardrobe work for you with the addition of performance pieces for the whole family designed with quick-dry, moisture-wicking, and compression properties. Match the intensity of an active lifestyle with t-shirts, shorts, leggings, joggers, or jackets.

PUMA

Set your pace and go the distance in activewear designed to move how you do. Build an athletic collection for the entire family from moisture-wicking and quick-dry t-shirts, breathable pullovers, comfortable leggings and joggers, and footwear that supports every sport.

Sealy

Perfect your sleep pattern on the comfort of a quality mattress ranging from a plush pillowtop to firm models. Then choose a box spring to boost up the support and add some cooling pillows. Go beyond bedtime with an array of comfy office or bean bag chairs and blankets.

Playtex

Innovators of quality and maximum comfort, find the support you need with a bra that uplifts and smooths your look. Understanding that every woman is different, shop an array of styles and fits with cup sizes from B to H for the perfect coverage.

Skechers

Empower your casual or active footwear collection with styles that slip right into the ultimate comfort zone with every step. With sneakers, boots, or slippers available for the whole family, there’s a pair made for every activity, from running to hiking to walking or lounging.

Stafford

Welcome to the one-stop-shop for every man with the finest choices of suiting, pajamas, undergarments, shoes, and accessories exclusive to JCPenney. Wrinkle-resistant, CoolMax technology, and comfortable waistbands are just a few elements this quality brand brings to your tailored wardrobe.

Thereabouts

For kids of all ages, sizes, and abilities, this exclusive JCPenney brand effortlessly updates their wardrobe with trendy, comfortable pieces. Soft, durable fabrics and materials make every t-shirt, jeans, shoes, knitwear, and outerwear to keep them confident in style.

Van Heusen

Combining classic and modern styling, this Heritage Brand crafts essentials for every man’s casual or dressy ensembles with comfort and sustainability. Rejuvenate your tailored wardrobe with easy-to-style button-downs, polos, pants, boxers, ties, and belts.

Worthington

Stay sharp and while making a statement in styles to take you from the boardroom to an evening out. Featuring tailored suits and separates, tops, pants, and accessories to refresh your closet with versatility.