Women Owned or Founded Brands
Thirteen Lune
Nyakio launched this brand with co-founder, Patrick Heming, to help BIPOC beauty founders realize success more quickly with amplified support & on a bigger stage.
Landing International
This digital platform supports greater opportunity in beauty retail by championing brands committed to advancing innovation, representation and ethical business.
Shades by Shan
Shan offers high-quality makeup at an affordable price & supports single parents in need through her nonprofit. The Mama Berries Foundation, which has helped 80+ families.
Flawless
Gabrielle encourages self-expression & authentic personal style. Her inclusive haircare brand offers affordable, salon-quality products for all textures to promote diversity & flawless beauty.
Urban Hydration
Pschye is committed to creating clean beauty that’s affordable, and to provide drinking water for communities in need through partnership with WATERisLIFE.
Rodial
Rodial is a high-tech, innovative skincare & complexion brand founded in 1999 by Maria, an entrepreneur & former beauty editor. Its products deliver instant & lasing benefits.
Shop Innovative Women Owned or Founded Brands
We’re recognizing women leaders who let pride, passion, and presence drive their entrepreneurial spirit. Explore brands that prioritize innovation, representation, diversity, and ethical business practices. JCPenney is proud to join these women on their journey and highlight their achievements. If you’re searching for a solution to dry, chapped lips, check out Sara Happ’s line of lip-focused beauty. If you’re a fragrance lover, By Rosie Jane features clean fragrances for every day. Need long wearing beauty? Shop exa for their famous color correctors that will last all day. And if you’re looking for clean beauty with gentle ingredients, check out Redken and Mirabella. All these brands and more are showing women and girls everywhere how to be unstoppable.
Female Led Brands that are Making a Difference
JCPenney Beauty is the place to go if you’re looking for female led brands and high-quality products. Many of our partners are focused on diversity, like Thirteen Lune with their commitment to spotlighting BIPOC beauty founders, Prados Beauty, which takes on beauty through the lens of Indigenous communities, and Flawless, which brings affordable haircare to all hair types and textures. Our partners are also passionate about giving back and improving their communities. PRAI, a skincare line for women of all ages, benefits animal rescues, and Urban Hydration features clean beauty and partners with WATERisLIFE to provide drinking water for communities in need. Shop Women Owned or Founded Brands at JCPenney and know you’re getting quality products while making a difference.