Women Owned or Founded Brands
Shades by Shan
Affordable, high-quality makeup that supports single parents in need. The Mama Berries Foundation has helped 80+ families.
Dose of Colors
Makeup that simplifies your routine, enhances natural beauty & empowers confidence daily
RMS Beauty
A pioneer of the clean beauty movement, master makeup artist Rose-Marie founded RMS to set a higher standard for beauty
Rodial
High-tech, innovative skincare & complexion products that deliver instant & lasting benefits
It's a 10 Haircare
Carolyn uses her 40+ years as a hair stylist & salon owner to make every product a 10 our of 10
NCLA Beauty
An award-winning, cult favorite beauty line of lip, nailcare, body care & more
Redken
Gentle, high-performance haircare, Paula co-founded Redken in 1960, after having allergic reactions to products as an actress.
Flawless
Affordable, salon-quality products for all textures to promote diversity & flawless beauty
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Shop Innovative Women Owned or Founded Brands
We’re recognizing women leaders who let pride, passion, and presence drive their entrepreneurial spirit. Explore brands that prioritize innovation, representation, diversity, and ethical business practices. JCPenney is proud to join these women on their journey and highlight their achievements. If you’re searching for a solution to dry, chapped lips, check out Sara Happ’s line of lip-focused beauty. If you’re a fragrance lover, By Rosie Jane features clean fragrances for every day. Need long wearing beauty? Shop exa for their famous color correctors that will last all day. And if you’re looking for clean beauty with gentle ingredients, check out Redken and Mirabella. All these brands and more are showing women and girls everywhere how to be unstoppable.
Female Led Brands that are Making a Difference
JCPenney Beauty is the place to go if you’re looking for female led brands and high-quality products. Our partners are passionate about giving back and improving their communities. PRAI, a skincare line for women of all ages, benefits animal rescues, and Urban Hydration features clean beauty and partners with WATERisLIFE to provide drinking water for communities in need. Shop Women Owned or Founded Brands at JCPenney and know you’re getting quality products while making a difference.