Celebrating Women’s History & Empowerment

Thirteen Lune

by Nyakio Greico

Prados Beauty

by Cece Meadows

Sara Happ

by Sara Happ

Urban Hydration

by Psyche Terry


by Paula Kent


by Cathy Kangas

Rachel Zoe

by Rachel Zoe

Exa Beauty

by Annie Jackson

By Rosie Jane

by Rosie Jane Johnston


by Miranda Coggins

Celebrate Women’s History with JCPenney

Here at JCPenney we're excited to honor, highlight, and learn about the contributions of women in history and in society every day. There are plenty of fearless women who are shaping the world today, including the unstoppable women we work with on a daily basis. Check out our collections that are thoughtfully designed to remind us to pave the way for young girls and let them know they can do anything they put their minds to. We're also proud to partner with JA Worldwide, a nonprofit that delivers programs in entrepreneurship, work readiness, and financial health to millions of girls each year to empower the next generation of female leaders.

Discover and Support Women Owned or Founded Brands

In 2023 we're “Celebrating women who tell our stories,” so we’re delighted to share the stories of our Women Owned or Founded brand leaders at JCPenney Beauty. Cece Meadows of Prados Beauty is spearheading an inclusive and uplifting beauty brand that inspires people through the lens of Indigenous communities, while Annie Jackson founded Exa Beauty to allow everyone to feel seen, heard, and understood through clean offerings for every skin tone and texture. Rosie Jane Johnston is creating a captivating collection of fragrances for her brand By Rose Jane and Sara Happ, creator of the original Lip Scrub, Lip Mask, and Lip Slip, is focusing on creating a perfect, healthy pout. All our passionate Women Owned or Founded partners are breaking down barriers and pushing boundaries, so show them some support at JCPenney.

Shop Women Owned or Founded Brands >>>