Black History

Celebrating Black History & Achievement Every Day

Here at JCPenney we’re ready to celebrate Black achievement every day in every way. Our JCPenney Creative Coalition designers proudly collaborate on the Hope & Wonder Black History collection to celebrate their pride in their culture in their unique ways. Shop the collection, which gives back 100% of net profits to philanthropic organizations. In 2023 the Hope & Wonder Black History Month collection partnered with Black Girls Smile, a nonprofit that provides Black women and girls with education, resources, and support to lead mentally healthy lives. Since 2012, BGS has supported more than 10,000 females through mental health literacy programs, intersectionality workshops, and its therapy scholarship program.

The Beauty of Inclusion

JCPenney is proud to feature an extensive assortment of Black-owned and founded beauty brands through the all new JCPenney Beauty and thirteen lune partnership. We’re excited to open the world of beauty to those of all backgrounds and bring our exceptional partner brands to our stores. Explore high-quality products from leaders in the industry like Nyakio Grieco, Aishetu Fatima Dozie, Junior Mintt, and more. Whether you need nourishing products for healthy hair, ethically made skincare, or radiant cosmetics, you’ll be able to find a line that speaks to you. Shop online now for great deals and save even more on free shipping or visit us in person to shop our new in store beauty experience.

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