Black History Month at JCPenney

Honoring the Culture

In honor of the Black History Month, JCPenney is proud to partner with Black-owned brands like Buttah, USTAWI, Sienna Naturals, Relevant: Your Skin Seen, GOLF le FLEUR*, Black Opal, Flawless, & Urban Hydration. Additionally, we're proud to carry textured hair products for curls, coils, and waves. These products are enriched with the best ingredients for your skin & hair so you can look and feel your best not only during Black History Month, but year-round.

Giving Back

To celebrate, support, and give to the Black community, JCPenney is joining hands with Black-owned businesses to spotlight their product assortment. Our Hope & Wonder Collection is designed by our JCPenney Creative Coalition BIPOC associates.

To further honor Black History Month, JCPenney is donating to Black Girls Smile non-profit organization that is dedicated to encouraging positive mental health education, resources, and support geared toward young African American girls and women in schools and organizations. Black Girls Smile has been able to support over 10,000 black women and girls nationally with their mental health literacy program, intersectionality workshops, and therapy scholarship program. We are proud to celebrate culture and diversity at JCPenney.

Shop Black History Month Shop >>>