Mintty Beauty

Created by drag artist and activist, Junior Mintt, this highly pigmented makeup was designed to stand out an every skin tone and reveal the power of your true beauty.

The Phluid Project

Created "by community, for community," Phluid Fragrance challenges boundaries and celebrates the style and lifestyle of those who don't conform to binary labels.

Jason Wu Beauty

Makeup founded on the idea that beauty should be effortless and chic. With Jason Wu Beauty, you can create looks to enhance your natural beauty and release your inner icon.

KimChi Chic Beauty

Whether your aesthetic is neutral or a glittery rainbow, Kim Chi believes makeup should elevate the way you feel about yourself and not break the bank.

Lunar Beauty

By blurring the lines of gender in cosmetics, Lunar Beauty lets your imagination run wild and allows you to be anything and everything you've ever dreamed you could be.

Allies of Skin

Nicolas Travis founded ALLIES to create supercharged skincare formulas that deliver maximal results in the minimum number of steps, allowing you to feel good in your own skin.

Good Light Skincare

Focused on moving culture forward by promoting a more inclusive definition of beauty, Good Light is beauty beyond the binary and strives to reflect diversity and fluidity.


Shop Pride Beauty Products at JCPenney

Pride month isn't just about celebrating diversity; it's a reminder of self-expression and acceptance. It's a time when every color of the rainbow shines a little brighter, and what better way to celebrate than by crafting the most dazzling pride makeup looks? We understand, makeup plays a significant role in expressing your unique identity. That’s why, JCPenney is thrilled to offer you an extensive pride beauty collection. With a wide variety of skincare, beauty, and styling essentials, we have everything that will help you glow inside and out. Check out Kimchi, Jason Wu, and Lunar Beauty to find the best products for makeup for pride. From lightweight foundation to blush palettes and brow mascaras, all at great prices, celebrating yourself has never been more exciting.

LGBTQ Beauty Shopping Just Got Easier

When it comes to achieving the best pride beauty looks, start with a flawless canvas, and that means skincare. Opt for Good Light skincare products for soft and healthy skin that's ready to radiate. From cleansers to hyaluronic creams and toning lotions, their formulas are designed to hydrate, nourish, and protect your skin, ensuring you're glowing from within. Allies of Skin offers supercharged skincare formulas that cater to every skin type, so you can address your concerns with confidence. For perfumes, look no further than The Phluid Project. Choose from fruity and floral scents to suit your preference, and don't forget their travel sprays for on-the-go freshness. As you delve deeper into our assortment, you'll discover an array of amazing haircare products and styling tools from top brands, because pride beauty is all-encompassing. Shop JCPenney’s Pride Beauty collection today!