Bed Pillows
Find Your Perfect Pillow
Shop by pillow density to find the pillow that fits your lifestyle and needs.
Soft Density
Stomach sleepers should consider a very soft, low-loft pillow to maintain comfort.
Medium Density
Back and combination sleepers will typically want a mid-density, mid-loft pillow option.
Firm Density
Side sleepers should consider pillows with a higher density and extra support.
Pillow Buying Guide
Finding a pillow with the right density will encourage neck and spine alignment and will help you get a better night's rest!

Shop Bed Pillows at JCPenney
At the end of a long day, nothing feels better than sinking into a soft, supportive pillow that helps you drift into peaceful sleep. JCPenney is here with a wide range of bed pillows designed to suit every sleeping position, including side and back, stomach sleepers, as well as multi-position options. The right pillow does more than provide comfort. It also keeps your head and neck aligned for proper spinal support, helping you wake up refreshed and ache-free. Explore our collection featuring top brands like Sealy, Serta, BodiPedic, and more, trusted for their quality and innovation.
From traditional bed pillows to specialized options such as contour pillows, leg pillows, and euro pillows, there’s something for every need and preference. Choose from standard, queen, and king sizes to perfectly fit your bed setup, or explore specialty and large pillows of 24 inches and above for extra room. Whether you prefer soft, medium, or firm, our pillows cater to every comfort level, ensuring the right amount of support throughout the night.
Comfort That Adapts to You
Each sleeper is unique, and so is every pillow at JCPenney. Back sleepers will love our recycled fiber pillows that cradle the neck without flattening. Side sleepers can explore white goose feather 2-pack pillows or down fiber styles that balance plushness with structure. For those who need advanced head and neck alignment, memory foam pillows with contoured shapes provide customized comfort.
If you enjoy extra support, opt for an extra-firm density pillow that keeps your head elevated and your spine neutral. For lightweight softness, down and down-alternative pillows remain timeless favorites. A cooling pillow is another great choice, as it responds to your body temperature, dissipate heat, and keep you cool all night long. Each design is thoughtfully crafted to enhance sleep quality while offering breathability and long-lasting comfort.
Smart Features and Everyday Value
Our selection of bed pillows are packed with smart, functional features to make your nights better. Hypoallergenic pillows are perfect for sensitive sleepers, minimizing allergens and helping you breathe easier. Waterproof and stain-resistant pillows provide extra protection and durability, ensuring they stay clean and fresh longer. Looking for eco-friendly options? Many of our pillows feature recycled materials without compromising softness or support.
Choose medium-density pillows for balanced comfort, firm-density for structured support, or soft-density for a plush, cloud-like feel. Don’t forget to explore pillow protectors that extend the life of your favorite pillows while keeping them hygienic. With trusted brands, durable materials, and prices that make premium comfort affordable, JCPenney helps you create the restful retreat you deserve. Shop online today for unbeatable deals and save more with free shipping available.
Q: What type of pillow is best for my sleeping position?
A: Side sleepers usually benefit from firm or extra-firm pillows that provide height and neck support. Back sleepers need medium-density pillows that keep the neck aligned without pushing the head forward. Stomach sleepers should go for soft, low-profile pillows that prevent neck strain. JCPenney offers specialized designs for all multi-position sleepers too.
Q: What’s the difference between down, down-alternative, and memory foam pillows?
A: Down pillows are made from natural feathers and offer lightweight softness and easy shaping, while down-alternative pillows offer a plush feel but use synthetic materials. Memory foam pillows, on the other hand, contour to your head and neck, offering targeted support that relieves pressure points.
Q: How do cooling pillows work?
A: Cooling pillows are designed to regulate your body temperature while you sleep. They feature breathable fabrics, gel layers, or heat-wicking technology that draw the warmth away from your body, helping you stay cool throughout the night.