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Beauty That's Free of Unwanted Ingredients

We all want beauty products that are brimming with all goodness minus the unwanted ingredients that can harm the skin in the long term. Sephora has taken its first step, met with the brands and experts to launch Clean at Sephora, a product category that excludes all the unwanted ingredients. These controversial ingredients include parabens, sulfates SLS and SLES, phthalates, formaldehyde, coal tar, mineral oil, oxybenzone and a few other ingredients.


You might think the ban of a lot of ingredients means lesser products. But the Clean at Sephora category offers varied products in hair, skin, makeup, and fragrance. They include well-known brands including First Aid Beauty, Fresh, Tatcha, Ren Clean Skincare, Saint Jane, Lord Jones and more.


Shop Clean at Sephora with JCPenney

Every Clean at Sephora beauty product comes with a green seal stamp approval for easy identification of the products. In addition, skincare, hair, and makeup brands with this green stamp will have less than one percent of synthetic fragrance and no undisclosed fragrances. These curated products are infused with the innovation of powerful ingredients promising big results. So, go ahead shop now and embrace the clean, green movement.