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Shop Gifts from Black-Owned or Founded Brands from JCPenney

Figuring out the perfect gift can sometimes be a little tough and overwhelming. You may tend to lean into the most tried-and-true options like flowers and chocolates, which while traditional, aren’t at all personal. This year, take a different route and broaden your search with the best gifts from Black-owned businesses from JCPenney. Whether searching for present for a birthday, Mother's Day, Father's Day, or another milestone celebration, there’s something for everyone. Other than putting a bright smile on your gift recipient's face, you'll also be supporting a diverse group of businesses and creatives.


Gifts That Speaks Volumes

This list is a one-stop solution for all your skincare and makeup needs. From perky bright pops of eyeshadows to lipsticks that make a statement, we have everything for a makeup enthusiast. We also have nail polish and other essentials for a complete gift. For those who are building their skincare regime, we have the perfect options. Grab moisturizers that'll help them heal their skin barrier and combine them with hand cream. For men, we have beard grooming kits and post-shave balms. Find other products such as body scrubs, face masks, body wash, serums and more. Shop from trusted brands such as Alaffia, Buttah Skin, Bossy Cosmetics, and more. Get shopping and get gifting with JCPenney.


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