• bras, panties & lingerie

Maidenform Bras and Panties are Made Just for Your Curves

Enjoy the functionality of Maidenform bras, which offer just the right amount of support without sacrificing style. In racerback, lace, demi cup and other stylish options, our wide selection of strapped, strapless and backless bras will keep you supported for whatever the day brings. Further customize your look with accessories like a push-up bra or silicone pads. Also offering slimming solutions and comfy panties for women of any shape or size, the comfort will have you feeling good about your curves. Find the right fit at the right price with the affordable variety of Maidenform underwear at JCPenney.

Comfort Devotion, the fabulously comfortable line of Maidenform bras, comes in a variety of styles, including a push up bra in a padded plunge style. The Comfort Devotion demi bra is back smoothing with slight padding for natural lift. Ultra comfortable, soft and supportive, the T-Shirt bra offers full coverage, back-smoothing leotard wings and an embedded sling within the cups for extra lift and support. The Comfort Devotion line even has a padded bra with removable straps for the versatile fit of a strapless bra. Try a maximizer bra for enviable curves, with pushup pads that add up to two cup sizes.


Join the legions of fans who love the pretty details and extraordinary comfort of the One Fabulous Fit bra, complete with front adjustable straps, stretch foam cups with underwire and a luxurious jacquard fabrication. Detachable, convertible straps take this Natural Boost bra from straps to strapless, giving you added versatility and natural enhancement. The Custom Lift bra has a racerback style and subtle shaping. With fleece-lined, two-ply wings, soft straps, hidden wing elastics and pretty lace details, you’ll love the look and feel of the sexy T-Back Custom Lift bra.


Bra accessories include silicone pushup pads in a variety of sizes, satin petal pasties, adhesive cups for support in your most bare styles, and even an underwire cushion to protect from uncomfortable underwires.