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Shop Playtex Bras at JCPenney

While Playtex is well-known for its feminine care products, one of the company's first product lines was women's undergarments. Today, Playtex continues to innovate in the apparel field with new bra styles for women of all body types and sizes. Playtex bras are comfortable and supportive enough for everyday wear and come in great color options like black, white, beige, pink, and blue.


With many styles to choose from, it's easy to find one to suit your needs. Playtex 18 Hour Comfort bras are a top choice for long, everday wear. These full-figure wireless bras provide the full coverage and support that a large bust needs, with no wires necessary. However, t-shirt bras with underwire are also available for ladies who prefer a traditional underwire bra.


When the weather gets warm, you'll love wearing Playtex cooling bras. These bras use breathable, moisture-wicking fabrics that help you keep you cool and dry, even on your most active days. For special occasions, a seamless side and back smoothing bra is a top choice. These bras not only support your bust but also smooth and shape for an ultra-flattering fit. The back smoothing bra technology also gives your bust secure coverage and incredible support.


The Playtex Maternity Collection

Pregnancy and the early days of newborn parenting are significant transition periods for women. During these times, your regular undergarments may not have the features you need to feel comfortable and confident. The Playtex maternity collection includes a range of panties made of stretchy rayon and spandex. Available in convenient three-packs, these hipster panties or briefs are designed with a comfort waistband that will stretch over your growing belly and won't leave marks or lines.


Once the baby is born, nursing mothers will love having a special bra that accommodates regular feedings. Playtex nursing bras feature easy-open straps that can be undone quickly whenever needed. The cups also have some stretch to accommodate changes in size as you nurse. With their cooling, moisture-wicking fabrics, these bras will help to keep you cool and comfortable through the first months of parenthood.