Shop the Wedding Shop at JCPenney

Your wedding day is one of the most important days of your life, so you'll need a special dress to mark the occasion. But you don't have to go over budget to find your perfect bridal look. The wedding shop at JCPenney is filled with gorgeous and affordable gowns that will have you looking positively radiant. Choose from classic wedding dresses in white, ivory, or champagne, or break tradition in silver or taupe. Once you've chosen the wedding dress of your dreams, complete the look with wedding hair accessories, like bridal barrettes, clutches, or even a glamorous wedding tiara – on your special day, you can never have too much sparkle! That’s not all, we carry bridesmaid dresses and mother of the bride dresses, too.

Find Beautiful Wedding Dresses

The friends and family members that will stand with you on your special day can also find their perfect outfits at the JCPenney wedding dress shop. For guests of wedding dresses, choose from a variety of short, long, or mid-length gowns. With color options ranging from pretty pastels to deep jewel tones, it's easy to find great wedding dresses that complement your color palette. We also carry a stunning selection of mother-of-the-bride dresses and beautiful evening gowns for weddings, complete with details like lace sleeves or beaded necklines. For a more modest look, there are also plenty of jacket dresses to choose from. Whether you're planning a small ceremony or a massive blowout, you're sure to find all your bridal essentials here.

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