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Shop New and Trending Beauty Products at JCPenney

When shopping for new beauty products, navigating through tons of brands, ingredients, and formulas can get overwhelming. JCPenney had carefully handpicked a slew of new and trendy beauty products, including fragrances, makeup, skincare, and haircare essentials, that’ll inspire you to revamp your routines. We’re talking floral new scents you’ll be pleased to have discovered, niacinamide face serum that promises total acne control, and anti-humidity hair sprays that can hold hair in place for 24 hours without residue or flaking. You can buy these products for yourself or gift them to a special someone on birthdays, anniversaries, and holidays.

Fresh Beauty Products by Amazing Brands

We have a wide variety of skincare, haircare, makeup, and fragrances from trusted beauty brands. For example, we have the Patchology Breakout Box that is a 3-in-1 kit featuring 24 blemish shrinking salicylic acid dots, 24 absorbing hydrocolloid dots, and 1 detoxifying charcoal nose strip. Then we have the Rms Beauty Shine and Define Collection with “strobe”  cream eyeshadow, award-winning living luminizer, and straight up™ volumizing peptide mascara. We even have a wonderful range of moisturizers, cleansing balms, and eye masks by Wander Beauty. Other brands to look for include Shades by Shan, The Vintage Cosmetics Company, and JCPenney Beauty. Check them out and shop online today!

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