Shop Luxurious Effy Fine Jewelry at JCPenney

Fine jewelry has never been more stunning than the pieces found in the Effy fine jewelry collection at JCPenney. Founded in 1979 by designer Effy Hematian, originally an electronic engineer, the Effy brand is on the forefront of jewelry design, crafting singularly unique and distinctive jewelry that is sure to turn heads. Each piece of Effy jewelry is infused with the designer's passion for meticulous craftsmanship, commitment to quality and affinity for self-expression. Whether you're looking for statement making opal cocktail ring set in 14K gold, or a ruby pendant adorned with accent diamonds, the Effy collection at JCPenney is the place to find your next signature piece!

A Brilliant Collection of Diamonds and Gemstones

Known as the industry's leader in marrying brilliant diamonds with vivid gemstones, designer Effy Hematian is recognized as the jewelry world's King of Color! Each piece of jewelry is lavishly decorated with an array of earth mined and conflict free diamonds and gemstones, some styles featuring precious and exotic center stones like sapphire and amethyst. Each colorful gemstone is also set in precious metal designed to complement the stone, including diamond drop earrings set in 14K white gold, emerald cocktail rings set 14K yellow gold and morganite rings set in 14K rose gold. Options even include jewelry essentials set in .925 sterling silver such as diamond tennis bracelets.

The Effy fine jewelry collection contains pieces for both men and women. You'll be sure to find the perfect piece to suit your own sense of style and personality. Effy jewelry also makes for a great gift; Effy Teal Bow box specials offer an array of options and value as well as styles to complete matching sets. Shop online or in store, and save more with special financing when using a JCPenney credit card!

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