Hispanic Heritage Month Apparel, Décor, & Accessories
Lunar Beauty
By blurring gender lines in cosmetics, Lunar Beauty lets you be anything you've dreamed you could be
Bomba Curls
Bomba Curls empowers curlistas across the world to define their own standards of beauty
Shades by Shan
Affordable, high-quality makeup that supports single parents through the Mama Berries Foundation , which has helped 80+ families
Prados Beauty
An inclusive & uplifting beauty brand that inspires people through the lens of indigenous communities
Mesa Mia
Mexican-inspired entertaining & cookware with a mission to unite families across America
Jennifer Lopez
Her fragrances embody everything she stands for, created for the multifaceted, powerful woman
Royalty by Maluma
Fragrances for men & women that transform everyday routines into royal experiences
Cubavera
Cubavera infuses its Latin heritage with confidence & style for a modern attitude
Shakira
She steps boldly into her role and incites women to do the same: to own their attributes & feel their power
Ilusión
A most-loved Latin American brand that inspires & stands as a powerful beacon in fashion & lingerie
Reina Rebelde
Reina Rebelde honors Latinas at every step of their beauty ritual with cruelty-free products
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Celebrate National Hispanic Heritage Month with JCPenney
Join us at JCPenney in commemorating Hispanic Heritage Month this September and October! Honor the independence anniversary for many Latin American countries during this time. Running from September 15 to October 15, this is the perfect time to celebrate your Hispanic and Latinx friends and communities. Read up on Hispanic-American contributions to history, explore new Latin American dishes in the kitchen, and learn new games like lotería. Most importantly, discover more about the rich and varied cultures and experiences that make up the Hispanic American experience.
Shop Hispanic Heritage Month Must-Haves
Celebrate in style this fall and make this Hispanic History month a month to remember with JCPenney. Shop bright colors that channel the bold prints and textiles of Central and South America. Grab a vibrant dish towel that matches your pitcher of agua fresca as you prepare for dinner. And the best part of shopping at JCPenney? Our private label brand Hope and Wonder brings cultural moments to life while also donating 100% of net profits from its collections to nonprofit partners that are committed to diversity and inclusion initiatives. Up your style game and help us build a culture of belonging at the same time, only at JCPenney.