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Celebrate National Hispanic Heritage Month with JCPenney

Join us at JCPenney in commemorating Hispanic Heritage Month this September and October! Honor the independence anniversary for many Latin American countries during this time. Running from September 15 to October 15, this is the perfect time to celebrate your Hispanic and Latinx friends and communities. Read up on Hispanic-American contributions to history, explore new Latin American dishes in the kitchen, and learn new games like lotería. Most importantly, discover more about the rich and varied cultures and experiences that make up the Hispanic-American experience.


Shop Hispanic Heritage Month Must-Haves

Celebrate in style this fall and make this Hispanic History month a month to remember with JCPenney. Shop bright colors that channel the bold prints and textiles of Central and South America. Grab a vibrant dish towel that matches your pitcher of agua fresca as you prepare for dinner. And the best part of shopping at JCPenney? Our private label brand Hope and Wonder brings cultural moments to life while also donating 100% of net profits from its collections to nonprofit partners that are committed to diversity and inclusion initiatives. Up your style game and help us build a culture of belonging at the same time, only at JCPenney.