Celebrating Hispanic Heritage Month

Celebrating Hispanic Heritage & History

Join JCPenney as we celebrate Hispanic Heritage Month this fall. Check out our 2023 Hope & Wonder Hispanic Heritage Month collection benefitting Latinitas, a nonprofit organization that empowers young Latinas to innovate through media and technology. They're working to teach all girls leadership skills and creativity every day. From after school programs to summer camps and virtual coding bootcamps, Latinitas introduces girls to tech as one of the only bilingual tech organizations in the U.S. Our slogan this year is amor por mi cultura, love for my culture, because we know there's a lot to love when you're celebrating the diverse Hispanic American community. 


Love for the Culture

Our designers bring our collections to life, and for Hispanic Heritage Month this year they came together to make a collection para todos, for all of us. They're excited to celebrate everything Latinx people have accomplished and present their collection's empowering message. In addition, we're highlighting Hispanic beauty brand founders driven by heritage, inclusion, & diversity. Find curl-centered hair products with Bomba Curls from Lulu Cordero, clean skincare with Joanna Vargas, scrumptions scents with Jennifer Lopez, and cosmetics that aim to inspire through the lens of Indigenous communities with Prados Beauty from Cece Meadows. Not sure where to start? Check out our Inclusive Beauty Box, which proudly features an assortment of must-have products from Hispanic-owned or founded beauty brands.


Shop Hispanic Heritage Month Apparel, Décor, & Accessories >>>