Proudly
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Meet the Proudly Collection at JCPenney
The youngest members of our community require a little extra care, and that’s why JCPenney has partnered with Proudly to bring you our newest line of baby essentials. Find infant body suits and two-piece sets in adorable colors with cute animal graphics. Keep your baby warm with beanies or knotted turbans that are sure to keep their ears toasty. When it’s time for a nap, rest easy knowing your baby will be safe and comfortable in footed sleeper from our collection. You’ll also find the cutest hooded towels for bathtime. Give your baby sweet elephant ears or a ferocious lion mane to make baths just a little more fun. Explore the high quality baby apparel from Proudly and JCPenney today.
Quality Skincare and Haircare for Babies with Melanated Skin
Proudly is dedicated to centering the needs of diverse families at accessible prices, so if you have a Black or Brown baby with unique skin and hair needs, you’re in the right place. Babies with dry, sensitive skin can find relief with the Care Moisture Trio featuring an all over balm formulated with mango butter and jojoba oil, an ultra-rich body butter made with shea butter, and a nourishing oil that locks in moisture. Cute baby curls and waves get a boost with a personalized hair care trio containing softening shampoo, moisturizing conditioner, and a defining detangler & refresher. If you’re looking for a gift for a new parent, the Sweet Dreams Bath Bundle is an ideal choice. It combines haircare and skincare, along with a gentle baby wash and a calming lavender chamomile spray. Enjoy everything Proudly has to offer at JCPenney when you shop online and save more with free shipping and curbside pickup available.