Asian American Pacific Islander Heritage MonthLEARN MOREHOPE & WONDER

Shop Innovative Asian American Pacific Islander Owned or Founded Brands

These AAPI business leaders are taking center stage at JCPenney for AAPI Heritage Month! Discover JCPenney Beauty’s collection of Asian American Pacific Islander Owned or Founded brands that showcase innovation and diversity. Explore halal vegan beauty with Mora Cosmetics multisticks and gender inclusive beauty that’s breaking boundaries with good light. Whether you’re looking for simple skincare, shimmering cosmetics, or natural feminine care, you’ll find plenty of new products to try here. Find you new favorite products and support AAPI-led brands with JCPenney.

Asian American Pacific Islander Led Brands that are Making a Difference

You already know that our partners at JCPenney Beauty are showcasing inclusive and high-quality products, but did you know they give back too? Shop clean brands that support environmental conservation like Prim Botanicals by Stefanie Waimsley. Mora Cosemetics by Minara El-Rahman and Jasmin Dayal is donating a portion of profits to ocean conservation and committed to using marine-sustainable ingredients. Our partners are working toward global change. Strange Bird by Tina Rudolf donates 1% of sales to nonprofits that support women’s mental health and help provide holistic wellness services to women everywhere. good light by David Yi is creating beauty for everyone with a portion of sales going toward innovative solutions for LGBTQIA+ youth homelessness. These brands are breaking new ground with quality products while making a difference, so try them out today.

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