Celebrate Black History & Heritage with JCPenney

The month of February is dedicated to celebrating the outstanding contributions of African Americans to the history of America. At JCPenney, we're showing our appreciation year round with a curated collection of African American apparel and more to honor Black excellence throughout the African American diaspora. You'll be able to shop an amazing selection of T-shirts, hoodies, and more across men's, women's, juniors, and kids, as well as beauty products by Black-owned brands. Join us as JCPenney celebrates, supports, and gives back to the Black community.

Black Pride and Black Beauty

Be a part of the glory of African American history with graphic tees. They embrace a sense of pride tailored in bright colors and bold patterns. It's time to stock up on apparel and rep up the heritage with our 'shop the look' collection. Complete the look with a head wrap to make a statement. Check out our collection of wall art and décor honoring Black History, achievement, and beauty. Whether it's an afro twist, braids, natural hair, or textured tresses, JCPenney brings you Black-owned beauty products including Design Essentials, Urban Hydration, and more. You'll also find other beauty brands such as Bossy cosmetics and Flawless that encourage self-expression and products for all types of textured hair to promote beauty through choice and diversity. At JCPenney, we encourage everyone to embrace inclusivity and use your voice as an ally to the Black community.

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