Jewelry & Watches Store

Our biggest jewelry sale of the season. UP TO 70% OFF AFTER EXTRA 30% OFF* with JCPenney Credit Card & coupon  select styles | *Exclusions apply shop nowCoupon HubShop AllShop AllShop AllShop All
Our biggest jewelry sale of the season. UP TO 70% OFF AFTER EXTRA 30% OFF* with JCPenney Credit Card & coupon  select styles | *learn more  shop allCoupon HubShop AllShop AllShop AllShop All
Modern Bride Signature Find the engagement ring of your dreams from our extensive collection.

Modern Bride Signature

Find the engagement ring of your dreams from our extensive collection.

Effy Gemstones & Diamonds Exquisite designs inspired by trends from around the globe.

Effy Gemstones & Diamonds

Exquisite designs inspired by trends from around the globe.

15-50% OFF Watches  + EXTRA 10% OFF* select styles

15-50% OFF 

Watches
+ EXTRA 10% OFF*
select styles

Stocking Stuffer Guide Make the holiday special with the perfect gift for everyone on your list.

Jewelry Gifts

Sparkle speaks louder than words.

UP TO 75% OFF Fashion jewelry & fashion silver after EXTRA 25-30% OFF* select styles

UP TO 75% OFF

Fashion Jewelry & Fashion Silver
after EXTRA 30% OFF*
with JCPenney Credit Card & Coupon
select styles

*Learn More

†Excluded from coupons and rewards. Limited time special. In sterling silver for $15 ea. Ring size 7. Resizing available with purchase of Lifetime Protection Plan for $25. **Our Biggest Jewelry Sale of the Season refers to the most items on sale for the longest duration 9/30/21-10/24/21 during the period from 6/23/21-10/24/21; a future sale of a shorter duration may have more items on sale.

Engagement Rings 101 Take the mystery out of making  that important purchase.

Engagement Rings 101

Take the mystery out of making that important purchase.

Birthstone Guide Discover what makes each  month’s birthstone unique.

Birthstone Guide

Discover what makes each month's birthstone unique.

Jewelry Education Learn about the 4 Cs of  diamonds, metal types  and so much more.

Jewelry Education

Learn about the 4C's, metal types and so much more!

Special Financing Available

24 or 12 Months
Special Financing

on qualifying fine jewelry and watch purchases by 12/31/21 on a JCPenney Credit Card. Get Details

Special Deals

Up To 80% Off Fine Jewelry

Hot Deals

Special Deals

Up To 80% Off Fine Jewelry

Time For A Deal

Up To 50% Off Watches

Hot Deals

Time For A Deal

Up To 50% Off Watches

Shop from the Jewelry Store at JCPenney

Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.


Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.


Jewelry & Watches to Elevate Your Look

Simple yet elegant fine jewelry is sure to enhance your style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith, to pendant necklaces flush with birthstones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.


Experiment with fun and funky styles by choosing boldly colored fashion jewelry pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that meet your style requirements.


Shop Personalized Jewelry for all>>>>

Shop Gemstone Jewelry for all >>>>

Shop Fashion Jewelry for all >>>>