By posting with #JCPPhotoAlbum, you grant JCPenney permission to feature your photo on all its social channels. Open to U.S. residents, 18+. No purchase necessary. This is not a sweepstakes. Weekly winners are chosen by community vote on JCPenney’s Instagram. Prize: Free Holiday Family Photography Session + Digital Album ($240 value) from JCPenney Portraits by Lifetouch and a $500 JCPenney Gift Card. JCPenney may remove or disqualify content that doesn’t align with brand values. Subject to change or cancellation. Void where prohibited. All federal, state and local laws apply. JCPenney’s decision is final regarding eligibility and winner selection. Winner of any prize agrees to release and hold harmless JCPenney from and against any claim or cause of action arising out of participation in this contest or use or misuse of any prize. This contest shall be governed by and construed in accordance with the laws of the State of Texas. Participation implies agreement to these rules.