Breast Cancer Awareness Month

Beauty in Courage

Join us for a very special Live! @hairbyjsmith and @rachelhobart celebrate the strength and courage of breast cancer survivors, plus share their best self-care tips for hair and beauty.

Watch our volunteers in action!

Last August, JCPenney donated Fieldcrest bedding & bath products to the American Cancer Society Gene and Jerry Jones Family Hope Lodge, a home away from home for cancer patients receiving treatments in Dallas. 

At JCPenney it is important to us to be here for you, our loyal customer. It has always been JCPenney’s mission to serve our customers and support you and your family in all the ways you may need, including through life’s moments, especially the difficult ones we sometimes face.


This year, JCPenney associates who have been affected by breast cancer and understand its challenges have curated a Breast Cancer Awareness Month Survivors’ Shop. They have hand-selected and recommended products that will encourage and empower others on their journeys.


Also, on Friday, October 8 at 11 a.m. CDT, tune in to JCP Live for “Beauty in Courage,” hosted by Salon & Sephora inside JCPenney, to learn tips on how to look & feel your best for those going through treatment. www.youtube.com/jcpenney or www.facebook/jcp.


JCPenney along with the American Cancer Society would like to encourage everyone to resume recommended cancer screenings including annual mammograms. Mammograms increase your chances of detecting cancer early when it may be easier to treat. Early detection saves lives. Donate today!