Your Privacy Rights
- Customer Service
- Privacy Rights
Your Privacy Rights
Depending upon where you reside and the applicable laws in your jurisdiction, you may have access to certain privacy rights. JCPenney will not deny, charge different prices for, or provide a different level or quality of goods or services should a consumer choose to exercise these rights.
| Privacy Right |
Description of Right |
| Right to Access |
Right to request a copy of the personal information about the individual that JCPenney has collected, used, sold, shared, or disclosed to third parties. |
| Right to Deletion |
Right to request that JCPenney delete the personal information of the individual that JCPenney has collected, subject to certain exceptions. |
| Right to Correct Inaccurate Personal Information |
Right to request that JCPenney maintain inaccurate personal information to correct the incorrect personal information. |
| Right to Opt-Out of Automated Decision Making and Sale of Personal Information |
Right to request JCPenney to opt-out of processing or sale of personal information about the individual to third parties for targeted advertising, profiling, or other monetary gain. |
Sale of Personal Information, targeted advertising, and profiling
JCPenney may process personal information for targeted advertising and profiling to better offer you products and services. JCPenney may place an “opt-out” cookie on your device if you choose to opt out. Therefore, your browser must be set to accept cookies. In addition, you will need to exercise your opt-out should you visit www.jcpenney.com or our app on a different device.
If you want to exercise any of the rights listed above, you may do so by going to this link - Data Subject Rights Request.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. To exercise these rights, you will be asked to provide certain information depending on the type of request, which we will solely use to verify your identity.
We will use this information to search our systems and determine if we have information about you. If we can locate information about you, we will fulfill your disclosure, correction, and/or deletion request within 45 days, unless an allowable extension is necessary. If you do not provide the information requested, we will be unable to process your request.
Authorized Agent
If you are an authorized agent making a request on behalf of a consumer, you must submit your name, address, email, and phone number as well as the name, address, email, and phone number of the person for whom you are making the request. As an Authorized Agent, you will also be required to certify that you have the right to make this request on behalf of the Consumer. JCPenney will use the requestor’s information to determine if we have information about the Consumer. If we can locate information about the Consumer, we will fulfill the request.