- Holiday Shop
- New & Trending
- Women
- Men
- Juniors
- Baby & Kids
- Toys
- Home & Lifestyle
- Shoes & Accessories
- Jewelry
- Beauty & Salon
- Sale
Women
shop all
same-day pickup
new arrivals
sale
clearance
NEW! Merry Merry Shop
NEW! Harry Potter Collection
Shoes & Accessories
shop all shoes
shop all accessories
same-day pickup
sale
clearance
shop all athletic shoes
Jewelry
shop all
jewelry education
sale
clearance
same-day pickup
engagement guide
Early Access Black Friday Jewelry Deals
Find The Perfect Diamond
With JCPenney's helpful guides and top notch customer service, you are ensured to find a piece that you will treasure forever.
Find The Perfect Diamond
With JCPenney's helpful guides and top notch customer service, you are ensured to find a piece that you will treasure forever.
DIAMOND COLOR SCALE
Diamond Cut
An ideal cut diamond reflects almost all the light that enters it, and is among the rarest cuts. The terms to diamond’s cut are: Fire, Brilliance, and Scintillation. Fire refers to the light dispersion that appears as flashes of rainbow colors. Brilliance refers to the light reflected in and out of the diamond. Scintillation speaks to the pattern of dark and light facets that intensely sparkles when the diamond is moved.
Diamond Cut
An ideal cut diamond reflects almost all the light that enters it, and is among the rarest cuts. The terms to diamond’s cut are: Fire, Brilliance, and Scintillation. Fire refers to the light dispersion that appears as flashes of rainbow colors. Brilliance refers to the light reflected in and out of the diamond. Scintillation speaks to the pattern of dark and light facets that intensely sparkles when the diamond is moved.
Find The Perfect Size
It's easy to find the perfect size and our jewelers are always here to help if resizing is necessary.
Choosing The Carat Weight
Looking for the perfect diamond for that special someone? Check out our helpful engagement ring guide.
Discover The Latest Trends
Shop our selection of Rose Gold Rings
Shop our selection of Diamond Stackable Rings