New & Wow

Loom + Forge -- Invitingly Modern

A stitch above the rest

Purposeful and easy, this new brand welcomes modern to any home. Only at JCPenney. 

Ambrielle

New Organic Cotton Collection

Breathable, comfy, colorful-it's everything you've wished for and more! Only at JCPenney.

decree Your fun-in-the-sun fave Express yourself in free-spirited, selfie-ready styles that outshine the sun. Only at JCPenney.

Your fun-in-the-sun fave

Express yourself in free-spirited, selfie-ready styles that outshine the sun. Only at JCPenney.

mynah Your stylish swim escape Turn the tides—and a few heads— in swimwear styles that are meant to stand out. Only at JCPenney.

Your stylish swim escape

Turn the tides-and a few heads-in swimwear meant to stand out. Only at JCPenney.

Sonnet Shores Your all-around  summer staple Timeless styles and classic details that look great season after season.  Only at JCPenney.

Your all-around summer staple

Timeless styles and classic details that look great season after season. Only at JCPenney.

Fieldcrest Wake things up Bring your home to life with luxurious fabrics, rich textures and sophisticated patterns from Fieldcrest. Now at JCPenney.

Wake things up

Bring your home to life with luxurious fabrics, rich textures, and sophisticated patterns from Fieldcrest. Now at JCPenney.

Stylus Sunup to sundown styles An all-new styleisure brand designed to comfortably  elevate you everyday.  Only at JCPenney.

Sunup to sundown styles

An all-new styleisure brand designed to comfortably elevate your everyday. Only at JCPenney.

Motivation to move Redesigned with innovative details and even more comfort and support, Xersion gets you moving. Only at JCPenney.

Motivation to move

Redesigned with innovative details and even more comfort and support, Xersion gets you moving. Only at JCPenney.

neatfreak! See what’s (tidied) up Neatfreak closet and storage solutions make getting­ (and staying­!) organized easier than ever. Now at JCPenney.

See what's (tidied) up

Neatfreak closet and storage solutions make getting (and staying!) organized easier than ever. Now at JCPenney.

Thread trade co Just uncovered Thread Trade Co. makes updating your bedroom on a budget easy with reversible bedding sets and more. Now at JCPenney.

Just uncovered 

Thread Trade Co. makes updating your bedroom on a budget easy with reversible bedding sets and more. Now at JCPenney.

RUSSEL+ HAZEL Work wonders Fashionable and functional  office accessories from  Russell + Hazel are designed  for maximum self-expression.  Now at JCPenney.

Work wonders

Fashionable and functional office accessories from Russell + Hazel are designed for maximum self-expression. Now at JCPenney.

tramontina Here’s what’s cooking Whether it’s home-cooked  comfort or creative cuisine, the  right cookware makes every meal a success. Now at JCPenney.

Here's what's cooking

Whether its home-cooked comfort or creative cuisine, the right cookware makes every meal a success. Now at JCPenney

Wilton

A sprinkle of new

Introducing Wilton—durable, nonstick, dishwasher-safe bakeware that's built to last. Now at JCPenney.

Nordic Ware

Fresh from the oven

Introducing Nordic Ware-pure aluminum crafted for superior heat and conduction for even baking. Now at JCPenney.

Shop from the Latest Brands at JCPenney

Looking for cool new things to buy? Well, you've come to the right place. At JCPenney, we have tons of new products and brands being launched almost every day. So, whether you're searching for new summer dresses, one-pieces, shoes, or sheets, here's where to look it up. There are plenty of options to refresh your living room, bedrooms, bathroom, balcony, kitchen, and patio. From accent furniture to wall decor, you can find all the latest additions here. And not just fashion or home decor, we have novel products for creating healthy meals, decorating a cake, baking cookies, and perfecting apple crumble.


Discover the Newest Products

Update your wardrobe with swimsuits by Sonnet Shores, activewear sports bras, basketball shorts, and hoodies for the family by Xersion, trendy shoes by Stylus, or lingerie by Ambrielle. Or refresh your home with the latest luxurious linen and curtains by Fieldcrest, nonstick bakeware by Wilton, and save-saving closet organizers by neatfreak! You can even reach for budget-friendly reversible bedding sets and more by Thread Trade Co. Shop for premium Tramontina cookware or Nordic Ware pure aluminum Bundt pans for home-cooked comfort.


With hundreds of new brands and products hitting our shelves, there's no better place to shop online than JCPenney! We are constantly adding new brands and product lineups here, so keep visiting it time and again. Shop here at unbeatable prices to save more with free shipping.