Our Lowest Price Guarantee Policy


We offer our lowest price guarantee to ensure that you always find value in your purchase. If you find a lower current advertised price on an identical item within 14 days after purchase at a competitor, just bring the ad to a JCPenney store and we’ll beat that price by 5%. For online purchases, call Customer Care at 1-800-322-1189.

Does not include JCPenney Salon / InStyle Salon, Optical, Portrait, In-Home Custom Window Treatments or Services. Lowest price guarantee on Sephora, Electronics and Fitness Equipment does not include extra 5%.

Frequently Asked Questions


Do you match competitor’s online prices?


Yes, we offer our lowest price guarantee on any retailer’s in-store and online prices.  The only exclusions are marketplaces, third party sellers such as deal websites, and auctions.  Our lowest price guarantee includes items sold by Amazon.com but not by a third party on Amazon.com.

Do you match JCPenney.com prices?

Yes, we match JCPenney.com prices on in-store purchases and vice versa.  The extra 5% off applies only to competitor prices and does not apply to price-matched purchases between JCPenney and JCPenney.com.

Do you have any blackout dates?

No, we offer our lowest price guarantee 365 days a year, including Black Friday.

Is your lowest price guarantee available in all locations?

Our lowest price guarantee is available for purchases in-store and online in the continental United States.  Purchases in Alaska and Puerto Rico are excluded.

What if the item is out of stock?

No rainchecks will be issued for items out of stock at JCPenney or JCPenney.com.  We do not price match competitors if they are out of stock.

Do you have any quantity limitations?

We reserve the right to limit quantities of price matches per identical item per customer for in-store or online price matches.

Can I use a coupon or other discount when price matching?


JCPenney Stores - Yes, all eligible JCPenney coupons and discounts, including employee discounts, will be applied after the price match is made.
JCP.com - On JCP.com, customers can either use an eligible JCPenney coupon or discount or customers can  price match to obtain a lower price, whichever provides the best advantage to the customer, but not both. JCP.com does not allow a JCPenney coupon or discount to be applied with a price match.

Are shipping charges included in the price match?

No, the price match does not include shipping charges.  Our lowest price guarantee applies to the item only.

What is a “current advertised price”?


A current advertised price refers to the price for in-store or online products shown in a competitor’s or JCPenney’s advertisement.  The price must be valid when you present the ad to a JCPenney associate in store or when you reference an online ad to Customer Care.  Our lowest price guarantee applies to advertised prices only and does not apply to unadvertised in-store prices.


What is an “identical item”?


An identical item refers to an item that is the same brand, style, color, quantity, size, model number, weight, etc. We reserve the right to verify the advertised price, item specifications, and availability.


What type of proof do I need to bring?


Please bring the complete original advertisement, so we can see the entirety of the item description and pricing information.  Photocopies and mobile phone versions may be accepted, but we may verify the details.  If you call Customer Care, the price must be valid in an online ad accessible to a JCPenney associate.


What if I already made my purchase?


If a lower price is still valid, present the qualifying ad with the JCPenney customer receipt within 14 days of purchase and JCPenney will reimburse the difference.  If the lower price is from a competitor, then we will also beat that lower price by 5%.


Are there any other guidelines or limitations?


 We do not match the following types of pricing:

  •  A competitor’s free, special, or bundled offers, rebates, discontinued, clearance, liquidation, or closeout prices
  •  A competitor’s prices on open box, display merchandise, outlet, or used merchandise
  •  Sales tax promotions
  •  Prices for services (e.g. optical, salon, portrait, flooring, delivery, installation, shipping and handling, assembly, warranties, protection plan, etc.)
  •  Coupon-required or gift card offers
  •  Competitor’s private label price promotions
  •  Prices that require a club or loyalty card
  •  Military BX, PX or NEX retail store prices
  •  Prices, special financing, or discounts associated with credit cards
  •  We also do not honor the following types of ads:
  •  Ads where the original price or the sale price cannot be determined
  •  Expired ads
  • Ads with misprinted prices or associated with an ad disclaimer





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