Celebrate Pride

Celebrate the LGBTQ+ Community Every Day with JCPenney

June is Pride Month, which means it’s time to commemorate and celebrate LGBTQ+ culture and activism! Take this month to uplift LGBTQ+ voices, celebrate LGBTQ+ culture, and support LGBTQ+ rights. Shop our Hope & Wonder Pride collection to wear your Pride. The design vision inspiration was a thoughtful blend that reflected times of passion of the ‘70s to a more quiet whisper of when we spoke in private. All profits from this collection benefit the Point Foundation, the largest scholarship-granting nonprofit for LGBTQ+ students studying in the US. We’re proud to partner with them as they work toward their goal - to empower promising LGBTQ+ students to achieve their full potential, despite the obstacles often put before them, and make a significant impact in their community.


Discover and Support LGBTQ+ Owned or Founded Brands

As we work to highlight and empower LGBTQ+ voices this Pride, JCPenney is proud to showcase our LGBTQ+ owned or founded beauty brand partners. Explore Mintty makeup by Junior Mintt to find bold color cosmetics created with kindness and empathy from Black/Trans/Queer point of view. Discover your new favorite scent with The Phluid Project, launched with designs to amplify the voice of today’s youth and celebrate freedom and self-expression. The Phluid Project rejects binary gender norms and favors an inclusive world with gender-free fragrances for all. Join JCPenney in celebrating Pride with unconditional love, respect, and equality with our talented partners.


Shop All LGBTQ+ Owned or Founded Brands >>>